Contact Center Solutions Featured Article

Jyothy Fabricare Picks Ameyo Call Center Tech for its FabricSpa Venture

July 20, 2011

Jyothy Fabricare, based in India, announced that it has selected Ameyo from Drishti as the call center technology for its FabricSpa venture.

Officials explained in a release that the Ameyo solution offers a centrally managed multi-site contact center network for the ‘FabricSpa’ venture of Jyothy Fabricare Services Ltd (JFSL) which is a subsidiary of Jyothy Laboratories Limited.


Ravi Razdan, Head Systems of Jyothy Group said, “Fabricspa is a venture close to our hearts. It is based on the customer service we deliver. Ameyo helped us map customer calls in timely and efficient manner. We could manage all our customer's calls out of our centralized call centre and ensure superior service. Drishti team enabled quick and smooth integration of Ameyo with our CRM.”

Also it was revealed that the Ameyo call center software from Drishti will help Jyothy to establish customer support centers in all major cities in India for their premium retail laundry care services.

Drishti provides Contact Center Software and Enterprise Communications Applications. Its communications solutions help enterprises to dynamically manage business processes, interactions, workforce and service levels on emerging unified communications (unified messaging, conferencing, presence management, and application collaboration), SOA (Service Oriented Architecture), and SaaS.

Girisha R, Sales Manager at Drishti-Soft added that the concept of ‘Fabricspa’ is a membership-based laundry service which encompasses door-to-door pickup and delivery facilities. Besides serving retail clients, JFSL also caters to the needs of businesses from the corporate segment like airlines, hotels and service-apartments.

Hence the customer interactions for each segment require specific call treatment features. Here Ameyo’s capabilities are leveraged which ensure effective power interactions based on customer-segmentation, Girisha pointed out.  

Ameyo helps consolidate the customer interactions that occur on the main service station, quick service stations and all the other collection and delivery stations wherever they are located. The seamless integration of Ameyo with the existing business applications ensures run-time coordination with the field team including updates concerning the daily delivery and pickup schedules.

In related company news, Ameyo announced recently that it has assisted Seven Seas Edutech to consolidate interactions, map caller profiles and automate multi-department call routing for effective query resolution.


Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.

Edited by Rich Steeves



Home