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CRM vendor Maximizer Software has announced the adoption of Maximizer CRM 10. “In its first month of general availability, November 2007,” company officials say, “over 690 leading organizations purchased or upgraded a total of over 12,500 seats of Maximizer CRM 10.”

 

Market demand from existing and new customers was largely based on the introduction of enterprise-level features such as mobile CRM access, increased business intelligence, and on-demand sales and professional coaching, the Maximizerians say.

 

Company officials say they developed Maximizer CRM 10 to “reflect the growing sophistication of SMBs competing globally and with large enterprises.” The MaxMobile for BlackBerry offers increased mobility and provides BlackBerry smart phone users access to their information on their handset, through wired or wireless synchronization. When BlackBerry’s working, that is.

 

Maximizer CRM 10 also improved its reporting, including more than 175 out-of-the-box reports, improved dashboards, Vista Gadget desktop dashboards, and a partnership with 90 Degree Software.

 

Maximizer CRM 10 also includes sales and professional coaching from CanDoGo, allowing users to access advice via the Web on business or professional topics such as sales negotiation, proposals, leadership and motivation.

 

A couple months ago Maximizer announced that an African luxury safari and ecotourism company, Conservation Corporation Africa had purchased 263 licenses of the latest version of Maximizer’s customer relationship management product.

 

Version 10 of Maximizer CRM had just been launched with improved functionality for mobile access, platform integration and productivity.

 

Brian Wewege, Group IT Manager for CC Africa, says the company is in the process of rolling out Maximizer to its 43 lodges in six countries throughout Africa. He says Maximizer was selected because they are positive the product would meet CC Africa’s requirements.

 

“We felt that Maximizer’s off-the-shelf product would cater for most of our requirements, keeping our development costs down,” he explains. “Our lodges are also situated in remote areas of Africa where connectivity is an issue and we needed a product that would compensate for this.”

 

Marcus van Niekerk, CRM specialist for Cyber Wiz, is the implementation partner responsible for providing the product to CC Africa.

 

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