Ah, here's a dateline from this reporter's old stomping grounds, Istanbul, with the news that
Teradata Corporation has announced that European retailing behemoth Carrefour is expanding its Teradata Active Enterprise Data Warehouse environment to support business analytics within its marketing department.
Teradata’s products are used by Carrefour to help with marketing activities for over 14 million households, more than half of all French households. Teradata officials say Carrefour is using the tools to try to get "a 360-degree real-time view of its customers across multiple customer contact channels, most notably its brands, hypermarket and supermarket retail stores." Basically the Teradata stuff's giving Carrefour’s marketing folks the capacity to manage volumes of data, deployment and the option to process and extract data for business users.
Carrefour officials claim "the largest customer behavior database in France in terms of information management capacity and customer data history." Teradata officials said at this time, "many organizations are integrating enterprise data and updating their information infrastructures."
With its total of 1,230 stores in France the company has massive data volume issues, due to the convergence of the data from its hypermarkets and supermarkets. Carrefour officials say part of the reason they got something like the Teradata product was to support new business initiatives and its concomitant service demands -- while dealing with all the data they already had. Their new enterprise intelligence platform permits a more detailed analysis of data relating to consumer behaviour and purchasing, Carrefour officials say, while allowing for management of various marketing campaigns.
Carrefour brand marketers need to be able to manage over 60,000 customer categories and more than 14 million households within its hypermarkets and supermarkets. The retailer gets an average of 50 visits per year, or one visit per week per customer, who purchases from approximately 20 to 25 product lines, with nearly 80 percent of spending with the Carrefour loyalty card.
Earlier this month
TMC had the news that Telenet, a Belgian provider of media and telecommunication services, picked Teradata to build a new data warehouse, which will become the foundation for more in-depth analysis of Telenet's telecom, Internet and digital TV customers, according to Telenet officials.
