Helping retailers and enterprises with retail locations to provide personal assistance through mobile services, TouchCommerce introduced a new solution named TouchStore. This is expected to bring in more footfalls into a store and enhance customer engagement.
With the TouchStore solution, shoppers in a store will have the ability to scan a QR code or send a text message to a special number. This number is offered with a signage near a specific product display in the store. Thus, customers can get access to TouchCommerce online engagement window and get the much needed product information to make an informed decision.
TouchCommerce uses its patented technology and RightTouch platform to understand the browsing behavior of the shoppers. This provides shop owners with key insights into the customer requirements and make the necessary changes, if any. The customers can even be connected to a live chat expert if they wish.
The live chat agent does a lot more than just talking and providing information. He/she can give rich content, such as videos, coupons, guides, and surveys, to the shopper. This means both shoppers and the brands will have important benefits by using TouchCommerce solution.
“To succeed with a mobile-focused, omni-channel approach, retail organizations must align to the customer’s desired shopping process by proactively triggering personalized self-service, live web chat, or calling options in the omni-channel environment,“ said Bernard Louvat, president and CEO of TouchCommerce. “TouchStore caters to these trends in shopper behavior and offers a solution for enterprises with retail locations to convert in-store browsers into real buyers.”
TouchCommerce’s relentless pursuit to provide the best of customer service has won the company many accolades. Recently, the company was named a winner in the Customer Sales & Service World Awards for its patented engagement layer technology. The engagement layer was the Bronze Winner.