Contact Center Solutions White Paper

August 03, 2006

Interested in Mobile CRM? Take the Aberdeen Survey!

By Robert Liu

TMCnet Executive Editor

As sales organizations increasingly tap into software tools while telecommuting or in the field, questions arise about how to best roll out sales force automation (SFA) or customer relationship management (CRM) platforms across the entire business.

For example, how does your organization determine the effectiveness of the SFA/CRM solution? Who uses it and how often? Does the procurement decision rest with the sales force or should it involve other departments?

To that degree, IT research and analysis firm Aberdeen Group is launching a study examining the issues impacting SFA/CRM adoption. In a benchmark report to be entitled “Mobile Customer Relationship Management (mCRM),” Aberdeen analysts will focus on what best practices are being employed by organizations classified as best-in-class and how can those lessons be leveraged by organizations just beginning their mCRM initiative.

TMCnet is a media partner of Aberdeen in conjunction with the mCRM survey. As such, we are actively promoting the study and encouraging our readers to participate in the benchmark report. If you are interested in participating in the study, we invite you to access the questionnaire at the following link:

http://www.aberdeen.com/survey/mobile%5Fcrm%5Fb/

Aberdeen and TMCnet will bring you the survey results shortly.

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Robert Liu is Executive Editor at TMCnet. Previously, he was Executive Editor at Jupitermedia and has also written for CNN, A&E, Dow Jones and Bloomberg. For more articles, please visit Robert Liu's columnist page.

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