Contact Centre Featured Article

April 08, 2013

Bunchball Unveils Augmented Gamification Tools for Jive Platform


Approximately seventy percent of Global 2000 companies will gamify at least one application by 2014, predicts Gartner (News - Alert) Research.

Cashing in on this trend, Bunchball, a company specializing in gamification, has enhanced gamification tools for the Jive platform at the ongoing Marketo (News - Alert) Summit in San Francisco. This includes the new version of Jive's Advanced Gamification Module powered by Bunchball’s Nitro.

Both Bunchball and Jive had revealed their collaboration to deliver enterprise gamification with the Jive Gamification module.

Bunchball’s Nitro is the company’s gamification platform that solves customers’ wide variety of business problems by encouraging highly valuable user behavior on its site, thereby enabling employee motivation and engagement while improving the success of loyalty programs.

Offering marketers, media sellers and employers with the tools they require to drive high-value online engagement through gamification, Bunchball is helping enterprises to expand capabilities through Jive's Advanced Gamification module.

According to a statement, many firms, such as Eloqua (News - Alert), SolarWinds, T-Mobile and Tableau Software, have implemented Jive's Advanced Gamification module powered by Bunchball Nitro to motivate employees, customers and partners to make more frequent and meaningful contributions to the social business experience enabled by Jive.

This latest Advanced Gamification Module powered by Bunchball Nitro is very useful across many corporate initiatives, whether for use in employee engagement and communications, sales and channel enablement, or customer service.

With Bunchball’s enhanced gamification tools for the Jive platform, community managers can have greater control to create their own game dynamics. These game dynamics can compel users toward answering questions to drive down support costs, reading training material to better ramp new employees or even connecting with other users within enthusiast groups to grow a social community.

In addition, the latest module also includes reputation assessment, which is a new Bunchball algorithm that ranks the reputations earned by members and also provides insights that can help enterprises increase the number of quality contributions from users.

Also featuring more extensive and seamless integration of game mechanics within the Jive interface, the latest module provides an experience similar to Jive. Additionally, the latest modules also feature more precise personalization. Bunchball now attaches contextual information to those activities apart from tracking more than 100 specific activities to structure missions and challenges within Jive.

Krissy Espindola, director, KM and social customer support, T-Mobile (News - Alert), said in a statement, “By gamifying that experience with badges, levels, points and specially customized incentives, we will harness our employees' natural competitive spirit to engage them more than ever before. This is the unique value that the latest integrated Jive and Bunchball solution delivers to T-Mobile."

Nathan Rawlins, vice president of product marketing, Jive, said, "Companies across the globe are using Jive to transform the way they increase productivity and deliver meaningful business results. Game mechanics, when woven into the social business activities, can encourage specific collaboration and communication behaviors, such as answering sales reps' questions to get proposals to market faster.”




Edited by Rachel Ramsey


Related Contact Center Solutions Articles

    Golden Gate BPO Solutions Partners with NETCAST BPO Services

    When it comes to business process outsourcing (BPO) while many parts of the world are gaining traction as places to locate facilities, India and the Philippines because of their large English-speaking talent pools remain the dominant BPO places to operate. This is particularly true for companies whose majority of customers require support in English. [ Read More ]
    05/21/2015

    AMC Technology Contact Canvas Integrates Contact Center Apps to Microsoft Dynamics CRM

    In recognition of the value-added of CRM integration with contact center capabilities, enterprise and contact center application integration software specialists AMC Technology has announced it has telephony enabled Microsoft CRM 2013 and 2015 through its Contact Canvas platform. The AMC platform allows customers to integrate business apps and communications across the enterprise, from contact center agents to knowledge workers and mobile staff. [ Read More ]
    05/21/2015

    Lazy Dog Restaurants Partners with RRT On Takeout Management Solution

    When it comes to the business world, customer satisfaction is the real currency that keeps a company going. This is true whether talking about a retail or restaurant or a call center. Lazy Dog Restaurant and Bar just announced it is taking the next step in increasing its customer service approach thanks to an agreement with Restaurant Revolution Technologies. The agreement will allow Lazy Dog to implement an innovative takeout order management solution that is going to be supported by the compan… [ Read More ]
    05/12/2015

    Boston Retail Partners' Survey Reveals 87 Percent Plan on Using Gamification

    The latest survey from Boston Retailers Partners reveals retailers are implementing customer relationship management (CRM) solutions as a key enabler to influencing customers. And gamification has become an important tool as part of the CRM deployment. [ Read More ]
    05/12/2015

FOLLOW US

Contact Center Solutions Glossary of Terms

Featured eBook

    All Things Customer Interaction Solutions eBOOK
    It has been said that customer interaction centers are the front door to any organization's value chain. This is an accurate description of the transformations taking place in contact centers as a result of enhancements in multichannel communications, speech analytics, IVR capabilities, integrations with unified communications capabilities (UC) and other collaboration tools and applications, and the move to the cloud...

Featured Whitepaper

    Microsoft® Lync® in the Contact Center: Integrating with Customer Interaction Center™ to Provide a Barrier-free Customer Experience To implement contact center functionality, organizations using Microsoft Lync Server 2010 can follow the unified communications blueprint of open standards interoperability and integrate to a contact center solution of their choice. Customer Interaction Center (CIC) from Interactive Intelligence is a proven best of breed contact center solution that merits consideration ...

Featured Success Story

    Contact Center Solutions Featured Success Story
    Interactive Intelligence all-in-one IP communications software suite integrated with Microsoft Lync helps Bentley save $200,000 annually.

Featured Product Demo

    Contact Center Solutions Interaction Analyzer™
    Interaction Analyzer™
    Real-time word and phrase spotting. Alerting. Analytics. Scoring. Coaching. Watch how Interaction Analyzer turns every moment, of every past and present call, into data that lets you deliver an exceptional customer experience.

Featured Resources

Ask the Expert