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April 08, 2013

Bunchball Unveils Augmented Gamification Tools for Jive Platform


Approximately seventy percent of Global 2000 companies will gamify at least one application by 2014, predicts Gartner (News - Alert) Research.

Cashing in on this trend, Bunchball, a company specializing in gamification, has enhanced gamification tools for the Jive platform at the ongoing Marketo (News - Alert) Summit in San Francisco. This includes the new version of Jive's Advanced Gamification Module powered by Bunchball’s Nitro.

Both Bunchball and Jive had revealed their collaboration to deliver enterprise gamification with the Jive Gamification module.

Bunchball’s Nitro is the company’s gamification platform that solves customers’ wide variety of business problems by encouraging highly valuable user behavior on its site, thereby enabling employee motivation and engagement while improving the success of loyalty programs.

Offering marketers, media sellers and employers with the tools they require to drive high-value online engagement through gamification, Bunchball is helping enterprises to expand capabilities through Jive's Advanced Gamification module.

According to a statement, many firms, such as Eloqua (News - Alert), SolarWinds, T-Mobile and Tableau Software, have implemented Jive's Advanced Gamification module powered by Bunchball Nitro to motivate employees, customers and partners to make more frequent and meaningful contributions to the social business experience enabled by Jive.

This latest Advanced Gamification Module powered by Bunchball Nitro is very useful across many corporate initiatives, whether for use in employee engagement and communications, sales and channel enablement, or customer service.

With Bunchball’s enhanced gamification tools for the Jive platform, community managers can have greater control to create their own game dynamics. These game dynamics can compel users toward answering questions to drive down support costs, reading training material to better ramp new employees or even connecting with other users within enthusiast groups to grow a social community.

In addition, the latest module also includes reputation assessment, which is a new Bunchball algorithm that ranks the reputations earned by members and also provides insights that can help enterprises increase the number of quality contributions from users.

Also featuring more extensive and seamless integration of game mechanics within the Jive interface, the latest module provides an experience similar to Jive. Additionally, the latest modules also feature more precise personalization. Bunchball now attaches contextual information to those activities apart from tracking more than 100 specific activities to structure missions and challenges within Jive.

Krissy Espindola, director, KM and social customer support, T-Mobile (News - Alert), said in a statement, “By gamifying that experience with badges, levels, points and specially customized incentives, we will harness our employees' natural competitive spirit to engage them more than ever before. This is the unique value that the latest integrated Jive and Bunchball solution delivers to T-Mobile."

Nathan Rawlins, vice president of product marketing, Jive, said, "Companies across the globe are using Jive to transform the way they increase productivity and deliver meaningful business results. Game mechanics, when woven into the social business activities, can encourage specific collaboration and communication behaviors, such as answering sales reps' questions to get proposals to market faster.”




Edited by Rachel Ramsey


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