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Morph Labs has announced beta release of its on-demand CRM.

The hosted application is delivered as a managed service through the Morph Application Platform (MAP), the company's proven on-demand platform-as-a-service technology that provides businesses with a complete environment for hosting Web applications.


Company officials say that Morph eXchange, a portal for on-demand business applications, primarily aimed at teams who do not have an IT staff and organizations comfortable with using open source software, delivers an on-demand CRM combined with Morph Labs' fully managed, secure, and highly available platform.

"Our fully managed hosted solution includes administration of both the software and infrastructure. No installations, no licensing, and absolutely nothing to manage at the back-end," said Guy Naor, Morph Labs' CTO, in a statement.

Naor said that with an on-demand CRM running on the MAP, companies not only reduce the risks and costs typically found in complex, costly CRM implementations, they also ensure the availability of the application.

Gartner in a recent survey noted that the priorities for CIOs are to reduce costs and improve business processes.

"Faced with these challenges, businesses will have to find ways to simplify innovation," said Winston Damarillo, Morph Labs' CEO.

Damarillo said that the company’s solution enables customers to quickly and easily use a CRM application, minimizing costs while providing immediate value.

Morph Labs is creating a comprehensive, standards-based Platform as a Service and delivers enterprise-grade Software as a Service through Morph eXchange.

Morph Labs is a division of G2iX. The G2iX team provides a complete innovation platform that includes the engineering team, world-class open source engineering tooling, market-leading open source applications, and state-of-the art cloud computing infrastructure.

In November, the company announced that it has introduced PHP support for Morph AppSpace, its on-demand Web application platform service.

Customers may deploy PHP applications in an enterprise-quality application environment in just a few minutes. Company officials claim that with PHP, as well as support for Ruby on Rails, Java and Grails, Morph Labs is poised to have the most extensive platform-as-a-service offering in the market today.