Contact Center Solutions Featured Article

March 16, 2009

Acxiom Adds Mobile Marketing Solutions for Improved CRM

By Stefania Viscusi


In today’s increasingly competitive marketplace and with a struggling economy, the need has never been greater for companies to find new, effective ways to reach their customers.
 
One channel that is delivering a great deal of promise is mobile. Not only can companies improve their reach and response rates via mobile marketing, but they can also save on the cost for delivering their messages.
 
In response to this, Acxiom Corporation has announced the release of two new solutions that add more mobile marketing capabilities to their offerings.
 
“Recent consumer surveys have shown that, on average, mobile marketing campaigns are showing remarkable response rates ranging from 2 percent to more than 20 percent,” said Tim Suther, Acxiom’s (News - Alert) senior vice president for multichannel marketing services.
 
“This high response rate, combined with a low cost of delivery, represents a highly effective channel for marketers.”
 
Acxiom provides interactive marketing services for clients located in the U.S., Europe and Asia-Pacific.

One of the new solutions announced by the company, Acxiom Impact-X Mobile, allows for targeted opt-in mobile marketing programs via SMS messages. With this, consumer responses are much easier to attain and marketers can bridge together mobile and online programs and prompt even more consumer action. In addition, the offering can integrate InfoBase-X consumer data and client data and allow users to manage mobile Web content and measure response rates.

The Acxiom Impact-X platform, the second solution announced by Acxiom, adds mobile messenger functionality and allows responders to add their mobile numbers to an email to sign up for automated delivery of mobile coupons and text reminders about upcoming events a promotions. This effort will help companies to improve marketing performance and deliver the right messages at the right time.

Acxiom has provided mobile opt-in marketing solutions for leading casino entertainment companies in the past that have improved customer experiences while boosting their clients bottom line. With the programs, the clients are able to deliver personal content and promotions to guests who have opted in to the marketing programs.

“The ability to provide contextual offers to opt-in customers can be a key driver of response,” said Josh Herman, Acxiom digital marketing innovation leader. “With the capabilities of Impact-X Mobile, marketers have the ability to boost response by making highly relevant information and offers available to their consumers.”

Earlier this month, the company announced new mobile marketing initiatives together with Acuity Mobile that allow all guests at six MGM Mirage properties to opt-in for targeted, timely promotions delivered to their mobile phones.


Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi


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