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Foxwoods Resort Casino has chosen the Netezza Performance Server data warehouse appliance and SAS Marketing Automation software to analyze in more detail its gambling and hotel data of its 40,000 daily customers.

 

In conjunction with Netezza, Foxwoods is expanding its data mart to collect more detailed gambling data and customer demographics for use in micro-targeted marketing campaigns, special offers and comps. Foxwoods wants the SAS products to analyze this data more closely.

 

The application of the Netezza data warehouse appliance in conjunction with SAS Marketing Automation is intended to allow the capture of detailed data from a multitude of departments within the casino, including the hotel, spa, retail outlets, call center, ticketing, food and beverage, and the newly opened MGM Grand at Foxwoods.

 

“When you’re welcoming 40,000 people every day, developing strong customer relationships is crucial to persuading them to come back,” says Michael Kutia, director of hospitality systems at Foxwoods. “Netezza’s speed, coupled with SAS Marketing Automation, lets Foxwoods know our customers like never before.”

 

Matt Rollender, director of strategic alliances, Netezza, made the obligatory casino joke, saying, “instead of rolling the dice with an unproven product, Foxwoods chose Netezza to get a handle on its customer data and selected SAS to turn that information into action.” Glad he took care of it so this reporter doesn’t have to.

 

This summer Oxford Global Resources deployed the SASEnterprise BI for Midsize Business, officials said to create a Web-based portal to help field managers proactively track internal performance metrics.

 

SAS, primarily known as a business analytics vendor, partnered with a local reseller to deliver the product to Oxford, which tallies over $200 million in annual sales with fewer than 500 employees.

 

The Web portal to Oxford's data warehouse, with over 125 people regularly accessing it, is so popular that the Windows Server 2003 hardware originally intended for 25 has proved insufficient, Oxford officials say:

 

The Netezza data warehouse appliance is built specifically to analyze terabytes of detailed data “at a much lower total cost of ownership,” according to the Netezzians. “It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours or even days.”

 

North America’s largest casino, Foxwoods Resort Casino is located in southeastern Connecticut, accessible from Boston, New York, Hartford and Providence. Owned by the Mashantucket Pequot Tribal Nation, Foxwoods features six casinos with more than 7,200 slots, 380 table games, the only WPT World Poker Room in New England, High Stakes Bingo and Ultimate Race Book.

 

Yankees are glad their forbearers didn’t wipe out all the Indians, evidently.