MaritzCX, the customer experience that was established last year following the combination of Allegiance and Maritz Research, today announced it has opened an office in Sydney to serve its clients in Australia and New Zealand. JAX Tyres, PTV, and Qantas are existing customers of MaritzCX in that part of the world.
“We help our clients design a customer experience program aligned with company’s growth strategies,” MaritzCX CEO Carine Clark told me during an interview for TMC’s CUSTOMER magazine earlier this year. “We empower teams with award-winning MaritzCX software. We deepen insights with help from our deep research expertise. And we innovate and drive change with help from our program management.”
The CX software platform consists of a survey builder, text analytics, Spotlight data mining, case management or closed-loop systems, dashboards and reports, and a fast track program for surveys, dashboards, hot alerts, and best practice methodologies. MaritzCX research services and programs provide clients with access to research professionals who help drive CX strategy and design, data collection, advanced analytics, strategic research, mystery shopping, and program management.
The company has already had strong success abroad, where Global MaritzCX Platform usage has grown 50 percent in the past 10 months and supports more than 1.5 million users. MaritzCX serves more than 500 customers and one million users in 100 countries, has more than 900 full-time employees in 19 offices and five global regions, and delivers surveys in 72 languages and reporting in 13 languages.
“The value of customer retention worldwide is measured in billions of dollars, so the ability to see, sense, and act upon the experience of every customer is critical,” says Clark. “The MaritzCX SaaS-based software and services approach is becoming as vital to global business performance as a financial, CRM, or ERP system.”