Tokyo-based transcosmos will be offering sales and support services as an authorized distributor for the “IBM Campaign” software, which enables the integrated management of processes for online and offline multichannel campaigns.
According to officials, transcosmos will also distribute the “IBM Marketing Center” cloud service to support the personalization of online campaigns.
All companies possess valuable marketing data from the membership information of consumers. Their purchasing history and Web access history are monitored by certain departments in numerous companies, and used to make one-to-one communications possible.
Purchasing behavior of individual customers can be ascertained from their online and offline channel data, including sources such as the Web, smartphones, e-mail, DM and call centers. The IBM Campaign software enables the integrated management of processes for multichannel campaigns. It helps campaigners pick the right channels and utilize multiple marketing data.
They can get information on what kind of offer to send, to whom, when and through which channel.
This enhances the effectiveness of campaigns by automating the execution and verification processes.
The IBM Marketing Center service personalizes online campaigns using multiple marketing tools, like e-mail delivery, website personalization and A / B testing. The solution facilitates the design, execution and automation of personalized marketing actions based on the customer’s online behavior.
The IBM SaaS type website optimization solution, “IBM Coremetrics Web Analytics,” effectively integrates both programs. This enables the seamless utilization of the website access data that is gathered and analyzed by Coremetrics.
transcosmos is an authorized distributor of Coremetrics, and is hence able to upgrade and expand support services for the optimization and automation of marketing actions. These solutions serve the needs of individual customers.
transcosmos will be able to enhance sales by increasing the cooperation between call center and digital marketing businesses, added officials.
It can also provide integrated marketing campaigns leveraging data like VOC (Voice of Customer), data on social networks, ad delivery data, e-mail data and EC website sales data.
In December, transcosmos extended its call center base, known as the MCM Center Fukuoka, with an aim to fulfill its rising business requirements. The call center officially became operational on December 17, 2012.