Contact Center Solutions Featured Article

Oracle Boosts its Customer Experience Cloud with Eloqua Marketing Buy

January 02, 2013

Contact centers soon will have another tool in their toolbox: a comprehensive marketing component to Oracle’s (News - Alert) Customer Experience Cloud. This became reality with the December announcement that Oracle is buying Eloqua Inc. for $23.50 per share or approximately $871 million, net of Eloqua’s (News - Alert) cash. Eloqua is a leading provider of cloud-based marketing automation and revenue performance management software.

Eloqua’s modern marketing cloud delivers best-in-class capabilities to ensure every component of marketing works harder and more efficiently to drive revenue, according to Oracle.

The purchase will improve Oracle’s Customer Experience Cloud, helping companies transform the way they market, sell and--important for contact centers—support and serve customers.

The combined offering will enable contact centers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint, according to Oracle.

“Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian in the statement, executive vice president for Oracle Development. “Eloqua’s leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.”

Eloqua uses marketing automation expertise and technology to power revenue performance and business growth, according to the Eloqua web site. More marketers rely on Eloqua than all other marketing automation platforms combined, the company claims.

The technology helps companies reveal the “digital body language” of their prospects and customers. This can help contact centers better assist their customers.

Eloqua combines the art and science of marketing, it notes on its site. It helps its customers become marketing experts in campaign execution, testing, measurement, prospect profiling and lead nurturing.

With Eloqua, companies can increase revenue performance with qualified marketing leads, align marketing to sales with process and system integration, boost demand generation efficiency and effectiveness, demonstrate marketing value and accountability, and establish a modern marketing system of record.

“Exceptional customer experience starts with knowing your customer’s preferences and delivering a highly personalized buying experience,” said Joe Payne in the Oracle statement, chairman and CEO at Eloqua. “Together with Oracle, we expect to accelerate the pace of the modern marketing revolution and help our customers transform the way they market, sell, support and serve their customers.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert) (News - Alert). Follow us on Twitter.




Edited by Peter Bernstein

Article comments powered by Disqus

Related Contact Center Solutions Articles

Accenture Releases Survey on Digital Police Solutions

Accenture has released a new survey on digital police solutions and how police can better serve their citizens using technology. [ Read More ]
11/24/2014

Contact Center Solutions Week in Review: Interactive Intelligence, Aspect Software and Nice Systems

What an unusual week in the Contact Center Solutions Community. I never thought I would use the word "war" in an article for the community, but interestingly in different context I ended up using it not once but twice. [ Read More ]
11/22/2014

Aspect Software Declares War in Workforce Optimization Market

We may be closing in on the holiday season and a time of "good cheer," but reality is that competition in business is a 24/7/365 affair. And, depending on whether you are a competitor or possible customer, it looks like this holiday season thanks to a new initiative by customer experience solutions provider Aspect Software you are either looking at a possible lump of coal in you X-mas stocking or a valuable present. The reason is Aspect has dropped the gloves in the hotly contested Workforce Opt… [ Read More ]
11/21/2014

Ozonetel Integrates CloudAgent with Zoho CRM

A big part of improving the customer experience, regardless of whether you are an enterprise or a service provider, is breaking down the silos of customer information that exist inside an organization. Having a full view of the customer is important to customer lifecycle management and hence the overall customer experience. And, one of the big places to look for enhancing visibility into all things customer related is obviously tight integration with various capabilities with customer relationsh… [ Read More ]
11/21/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!