ClickFox, a provider of Customer Experience Analytics solutions, has announced that it has raised an additional $12.5 million in its latest round of funding.
At the forefront of this latest capital funding quest is Ascent Venture Partners of Boston, MA. ClickFox’s current investors Cedar Fund, Veritas Venture Partners and Delta Ventures are also contributing.
The Customer Experience Analytics solution from ClickFox is designed to provide a cradle-to-grave view of customer experiences across multiple business service touch points. Such a view enables the organization to identify strengths and weaknesses, as well as opportunities and threats to better design strategy to fit customer behavior.
With use of behavior pattern analytics and advanced segmentation, users are able to understand the effect customer experience has on key business drivers. Gaining this clear understanding enables the organization to better develop solutions that appeal to the customer base, thereby driving stronger revenue performance.
ClickFox's success in this round of funding was driven by the fast growing global adoption for its Customer Experience Analytics (CEA) technology, in addition to the company’s proven success in the market.
"This latest capital investment will allow us to create our next generation products, developing more advanced applications that deliver more advanced Predictability Analytics, Customer Satisfaction Analytics and Customer Churn Analytics," said Marco Pacelli, CEO of ClickFox, in a Monday statement.
"We're on a path of rapid growth -- customers are eager for the insight the ClickFox Customer Experience Analytics software provides. We are thrilled that our investors recognize our continued potential and our leadership in the space."
"ClickFox is the leader in the Customer Experience Analytics market -- a market that we believe has incredible growth potential," said Geoff Oblak, General Partner of Ascent Venture Partners, in Monday’s statement.
"Customer service systems will only continue to grow in complexity, and enterprise executives need sophisticated solutions to better understand customer behavior across all interaction points. ClickFox is the leading innovator in the market, with a proven solution and world class, Fortune 500 customers. The decision to invest was an easy one -- we wanted to support the leader of this rapidly emerging market."
