Art Technology Group Inc. (ATG), an e-commerce platform and optimization services provider, has announced that Commercial Truck Trader has integrated ATG’s eStara Click-to-Call service.
This online and print marketplace for commercial and work truck classified advertisements has implemented this service to introduce enhanced calling capabilities for its advertisers.
"Commercial Truck Trader has the largest online inventory of more than 100,000 trucks and trailers and we want to deliver the necessary tools to connect truck sellers and buyers to ensure a complete sales cycle," said Mark Bondi, brand manager of Commercial Truck Trader, in a Wednesday statement. "eStara Click to Call gives us an advantage over other resources and provides dealers the technology for a personalized customer experience to secure increased sales."
The National Truck Equipment Association has reported that commercial truck sales are expected to make a slow recovery after a sluggish 2007. Truck dealers are turning to technology to compete for this limited growth opportunity and provide added value for their customers.
Commercial Truck Trader implemented eStara’s Click to Call as a way to differentiate itself in a highly competitive cross channel industry.
The company’s website, CommericalTruckTrader.com provides rivers and businesses involved in the trucking industry with the ability to search online or sell light - medium - and heavy-duty commercial vehicles.
The eStara Click to Call solution helps transition potential truck buyers on the website from the research phase to a purchase by providing consistent cross channel experience. The solution also creates an easy shift from Web to the phone and allows dealers to engage customers and connect them with using real-time information about the caller.
eStara Click to Call will provide real-time information about the caller, including data detailing the point during the transaction that the shopper decided to make the call, encouraging a much more personalized sales experience.
The solution also provides Commercial Truck Traders’ network of more than 3,800 dealerships with a seamless hand-off from the Web to the phone, and a variety of features that help increase sales conversions, reduce website abandonment and improve the customer experience.
"Publishers are looking for new ways to maintain their edge and enhancing online classified listings with technologies like eStara Click to Call not only differentiates services, but helps them cater to the unique needs of their audience," said Shari Solis, vice president, media at eStara, in Wednesday’s statement.
"eStara Click to Call provides the ability to connect with customers in a meaningful way online, where in the past a dealer may have missed an opportunity to engage them at an essential point in the buying process."
A click to call solution is a great tool to implement in an environment where the customer uses a website to conduct much of its research before making a purchase. This capability enables the customer to easily contact the company with a question or for further help on the site.
Making this connection while the customer is in the research process allows the company to deliver exceptional service while also boosting the customer’s confidence in making a buying decision. This added value for the customer can also improve the bottom line for the company.
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Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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