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RouteOne, MJL Complete Customer Leads, Info Integration

January 02, 2008

RouteOne has announced that it has completed integration with MJL Enterprises, and that the RouteOne/MJL Enterprises integration is now available to dealers in the United States and Canada.

Using MJL Enterprises' program FIRST (Finance & Insurance Reporting & Sales Tool), owners, managers, F&I personnel and salespeople can access customer leads and launch customer information directly to the RouteOne platform. Dealers can then create a credit application and submit these leads for processing.


"Our integration with best in class providers such as MJL Enterprises promotes our open integration strategy, which is a key tenet of our dealer support model," said Mike Jurecki, RouteOne CEO.

About a year ago, "in an effort to drive technology innovation to automotive dealerships worldwide," at the NADA Convention & Expo Microsoft launched the Microsoft Automotive Retail Solutions Initiative, unveiling key alliances as part of a new partner ecosystem providing dealer management solutions.

Five companies -- DealerTrack Inc., JM Solutions, Manheim, RouteOne LLC and The Cobalt Group Inc. -- "will directly integrate their industry product offerings into the upcoming Dealer Management System for Microsoft Dynamics AX," Microsofties said at the time. Five additional partners AutoBase Inc., bridgeSpeak, Chrome Systems Inc., Crowe Chizek and Co. LLC and Oxlo Systems Inc., provided "complementary products as part of the initiative."

"Vehicle retailers are struggling to improve sales, operational efficiency and customer satisfaction in a highly competitive market," said John Reed, director of automotive retail products in the U.S. Manufacturing Group at Microsoft at the time. "By launching this initiative, Microsoft is creating an open partner ecosystem around dealership products."

The Dealer Management System for Microsoft Dynamics AX will provide a platform for open integration between Microsoft's technology and products that serve the specific needs of the automotive dealer industry.

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David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.

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