New Web-Based Social CRM Platform Nimble Contact Unveiled

Nimble, a Santa Monica, Calif.-based provider of social Customer Relationship Management (CRM) solutions, announced the beta launch of its social CRM platform, Nimble Contact, which combines relationship management and social engagement into an affordable Web-based solution.

Integrating LinkedIn, Facebook, Twitter, Google (News - Alert), email contacts and conversations into one seamless, intuitive environment, Nimble Contact empowers small businesses to attract and retain the right customers in today's socially connected world, said officials with Nimble (News - Alert) in a press release.

The new Nimble Contact Web-based social CRM platform was created by Jon Ferrara (News - Alert), the founder of GoldMine, a pioneering SFA/CRM product.

According to Ferrara, Nimble Contact can integrate the four “Cs" – contacts, calendar, communications and collaboration – to enable professionals to effectively manage the way they see, hear and connect with their business contacts, a company's key asset.

With its ability to unify email, calendar activities and social channels, and automatically link all three to business contacts, the Nimble Contact facilitates businesses to easily see all of the communications they and their teams have had with their contacts, irrespective of where the conversation took place.

Offering one unified solution, Nimble can connect contacts to calendars, communications, tasks as well as social conversations, all in one easy-to-use interface. Apart from enabling companies to monitor social networking sites from one screen, it features a unified inbox that facilitates companies, especially small businesses, to respond to conversations and engage prospects more quickly via email or social media networks.

Available for free, Nimble can work and synchronize with existing tools such as Google Apps, such as email and calendars – for ease-of-use. Additionally, Nimble Contacts have been encrypted for security and redundant servers have been built to keep information safe.

"The problem today is our contacts and our communications are in too many places," said Ferrara, in a statement. "Between IM, text messaging, LinkedIn, Facebook, Twitter, Skype (News - Alert) and email, we can't keep track of it all. Trying to manage all of this in eight different tabs on your browser isn't the solution. We created Nimble to solve our own needs and we're bringing it to the world to help small businesses solve theirs."

"Nimble has brought together the perfect combination of cloud, collaboration, social and CRM into one product," said Matt Marshall, executive producer of DEMO, in a statement.