RelayWare, a provider of cloud-based partner relationship management “PRM” software, announced RelayWare Salesforce.com Integration Connector, a flexible, off-the-shelf interface that enables actionable communication between Salesforce's customer relationship management “CRM” software and RelayWare's market-leading PRM solution.
Although fundamentally different, PRM and CRM are strategically complimentary and RelayWare customers can now leverage each system's synergetic capabilities to achieve a cohesive sales platform.
With the new connector, vendors benefit from enhanced sales productivity stemming from clean, consistent and high quality sales data across the enterprise. Tying in a dedicated PRM system, customers receive closed loop sales and marketing collaboration from the vendor through the partner to the end customer which directly affects, and grows, the bottom line.
In a press release, Mike Morgan, chief executive officer of RelayWare, said, “Today's announcement formalizes what we've already been executing with our customers. Because Salesforce.com has such a large footprint, our team has been working in the field to join these two imperative business tools for awhile now. The customers who participated in our beta test program saw incremental profits from partner-led leads and renewals dwarf the investment made in RelayWare within a month of deployment; delivering a substantial ROI.”
Sophisticated and flexible enough to connect to both standard and customized Salesforce applications, the Salesforce.com Connector operates in tandem with all RelayWare's products. Designed to address the complexity of an indirect sales model based on a company's business priorities, timescales and budget, RelayWare is available in three solutions.
RelayWare Connect is an out-of-the-box solution that incorporates PRM best practices for partner programs at an early evolutionary stage. RelayWare PRM is a sophisticated enterprise solution designed to optimize every phase of a partner program while RelayWare Partner Lifecycle Management “PLM” is a system with enhanced functionality to address the most complex and sophisticated global partner programs.
RelayWare was in news few months back when it released a significant upgrade to its Sales Opportunity Manager, a key module within its PRM platform.
Sujata Garud is a ContactCenterSolutions freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.