Demandbase, Inc. a provider of marketing performance improvement solutions for B2B marketers announced that its Real-Time Identification service is capable of matching more than 800 million IP addresses to businesses in North America and Europe.
Demandbase’s Real-Time ID service can accurately identify more than 75 percent of Web visits from businesses in these regions. This allows customers to provide a more personalized and engaging Web experience based on a specific account, company, size or the industry of the inbound visitor.
Also personalization by these account-based dimensions is expected to increase online conversion rates for new prospects besides generating higher retention and engagement of existing customers, added company sources.
The Demandbase database and cloud-based technology helps companies in the U.S., Canada and Europe to significantly increase customer conversions rates and online sign-ups. The Demandbase platform enables companies to deliver a Web experience with industry-specific messages, shorter Web forms and customer product offers.
The service can integrate into existing marketing and technology solutions like CRM, analytics and Web chat for improving Web sales and support, explained official sources.
In a release Chris Golec, CEO of Demandbase said, “Companies with a web forward strategy recognize that their web site is the key point of interaction for new and existing customers. B2B companies are just starting to catch up to their B2C counterparts on the benefits of targeting and personalization, but B2B requires a different, account-based view to be effective.”
“Typically, we help customers double their online conversion rates. Our service now enables businesses to better service all of the companies visiting their site from the first point of contact,” Golec added.
The Demandbase Real-Time ID service is based on the company’s cloud-based Business Resolution Platform, a proprietary data cleansing and business correlation engine that leverages a broad network of structured data providers. It also includes crowd sourced data and explicit feedback loops procured from hundreds of millions of Web visits made to over 2,000 B2B Web sites.
According to company sources this combination of multi-sourced data, further enhanced by the accumulated business intelligence, enables Demandbase to identify business traffic to deliver information in real-time. It also eliminates the use of cookies or other tracking mechanisms.
Demandbase’s Real-Time ID Service incorporates an open API that integrates with Web chat, CRM, Web analytics, marketing automation and CMS platforms for providing immediate actionable information. This enhances existing Web technologies and the added intelligence gathered provides an account-based view of Web traffic to increase productivity of the B2B marketing organization.