How Open Source Can Lead to Improved Management of Customer Data

It is said that an important asset for a company is its people. But there is another valuable asset to any business - its customer database. At this present trend of increasingly complex market models in terms of both competition and opportunities for growth, it is imperative for every business, especially telecommunication companies, to efficiently manage their assets, particularly the huge volumes of data collected about their customers every day. This data will help the business to analyze customer behavior, optimize pricing, create new services, eliminate fraud and optimize network capacity which only will help the business to grow successfully.

But both service providers and telecom software/SaaS (News - Alert) vendors are faced with a problem of managing the customer database available to them quickly and cost-effectively in less time.

Mavenir, a provider of converged voice and messaging solutions, will be presenting a free Webinar titled "Using Open Source (News - Alert) to Turn Customer Data into Revenue in Record Time," explaining how to overcome the challenge of managing customer data without the complexity and cost of traditional approaches. The company claims that instead of spending a fortune or months on implementing the usual customer management methods they opted for the low cost, open source analytic database technology from Infobright.

Mavenir has claimed that with Infobright solutions they were able to manage billions of SMS records every day, load data every few minutes to make it available to wireless carriers in nearly real-time, store four times the amount of data in a small hardware footprint and offer blazing query performance with DRA work or tuning.

The Webinar will be presented by Payam Maveddat (News - Alert), the VP of Product Management at Mavenir, and Bob Zurek, CTO and VP of Product Management at Infobright. Maveddat is a 23-year industry veteran who has dealt with product management, marketing, and engineering with expertise in mobile wireless technologies, VoIP, soft switching, and fixed and mobile convergence. Zurek has over 25 years of proven success in software development, technology research, and product management, along with deep expertise in database management systems, business intelligence (BI) and open source technologies.

Attendees will learn how Infobright's solution was able to help telcos bring down the query time from hours to minutes and minutes to seconds; achieve a data compression rate of 40:1; reduce costs by 50 percent; as well as how the solution reduces administrative effort and implementation time.

Register now for this free educational webinar.