Contact Center Solutions Featured Article

 

It leads consumers to particular Web pages when scanned with a smart phone, offering them targeted offers for new products, services or service information. Those companies using this technology can look forward to improved incomes, profitability and customer retention and see a quick return on investment on reactive and proactive marketing campaigns.

 

Ernie Crawford, president of Crawford Technologies Inc., said that QR codes are quickly becoming an efficient way for their clients to target their valuable customers with the proliferation of smart phones. They can now quickly present product information, retention offers and promotional campaigns to their customers with QR Codes.

 

In addition, they can execute vital service functions without having to engage significant IT resources and disrupt existing billing processes. Crawford Technologies focuses on delivering solutions that immediately addresses their client’s problems, and QR Express is the company’s latest offering to help their client’s quickly and inexpensively respond to competitive pressures, continue growing their business and provide better service to their customers.

 

QR Express is an optional module from CrawfordTech’s popular Transpromo Express product. Transpromo Express can enhance existing print files without having to modify the originating applications and systems. CrawFordTech’s clients can quickly and cost effectively implement Transpromo marketing campaigns by considerably reducing IT resource utilization and project duration with Transpromo Express. Clients can also quickly respond to market conditions, fully leverage product launches and efficiently present critical service information to their customers with the addition of the QR Express module.

 

QR Express takes advantage of the smart phone, a technology that’s so rampant these days. Market data have revealed that when shown with pertinent, targeted offers, smart phone users being tech savvy and comfortable with electronic media, show high tendency to positively respond.

 

QR Code-based campaigns, unlike direct mail or inserts, lead customers straight to customized Web pages which allow any level of one-to-one marketing through the bills, statement s and other transactional documents that are already sent out by organizations. CrawfordTech clients can quickly and reasonably deliver highly personal, targeted, relevant and valuable content to specific customers by enabling QR Codes application without engaging a long IT project.