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MyScreen Mobile and America Movil will together launch MyScreen’s first-of-a-kind interactive mobile advertising service across Latin America and the Caribbean.

 

Mobile advertising is an effective way to attract customers’ attention and MyScreen’s patent-pending technology platform does just that. It delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts. All these factors contribute in increasing sales and enhancing customer loyalty.

 

These ads will be delivered to the mobile network operator’s users who voluntarily subscribe to the service. America Movil is in the process of integrating MyScreen’s platform and laying out plans to roll out the service in the region. Well-established brands attract more customers and thus ads for large consumer brands are going to be among the first to be delivered among America Movil’s users.

 

The companies note a 2009 Juniper Research report that said mobile advertising revenues in South America will reach $1.3 billion in 2013.

 

Marco Quatorze, director of value-added services for America Movil, noted the potential for mobile advertising because the penetration and individuality of the cellular phone allows advertisers to reach a significant and highly segmented public.

 

America Movil is already offering mobile advertising solutions besides MyScreen’s solution and Quatorze said this launch validates their commitment to stay in the forefront of the mobile communications industry, offering their subscribers and shareholders greater value.

 

“MyScreen is a new mobile advertising channel that offers great potential and will help ensure America Movil’s leadership and recognition in this market,” said Maurizio Angelone, CEO of MyScreen. “We are proud of our partnership and focused on our collaboration with America Movil to help maximize its mobile advertising business.”

 

MyScreen’s ads are useful as they are full-screen and visually engaging, delivered in a non-shared advertising environment that provides brand exclusivity, enable consumers to engage directly with the ads using MyScreen’s proprietary “AdValue HotKeys,” company officials said.

 

They are also individually targeted to match each subscriber’s demographic and psychographic profile. Because these are incentive-based, subscribers accumulate reward points for every ad they view on their phones. Once the user has a certain number of points he can redeem them in the form of free and bonus telecom services provided by the operator.