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ILinc, a vendor of Web and video conferencing products and services, has announced the availability of iLinc for Salesforce CRM on the AppExchange.

The offering "combines iLinc’s Web collaboration and conferencing technology with the data management functionality of a Customer Relationship Management system," company officials say, with the idea being to let organizations host "high-impact online events" while "ensuring real-time visibility into registration and attendance information."

 

By adding Webinar data to lead, contact and campaign records within Salesforce CRM, iLinc for Salesforce CRM "automates processes that make up the customer lifecycle."  To further streamline interactions with customers and prospects, company officials say, the application lets organizations launch virtual meetings and demos directly from Salesforce CRM.

ILinc for Salesforce CRM is being billed as a way to let users "who move their Webinars and online training sessions to the iLinc platform" not only see productivity from the integration of two business systems, but also benefit from "increased visibility into metrics from the Web meetings and online events they host."

 

Salesforce.com customers "may conduct Webinars and sales demos with iLinc,” says Kendall Collins, chief marketing officer, Salesforce.com. Built using the Force.com platform, iLinc for Salesforce CRM is immediately available for test drive and deployment on the AppExchange.

 

Last month iLinc for Salesforce was named the "App of the Week" by Salesforce.com. This is a designation given to a Software-as-a-Service application that integrates with the Salesforce CRM platform. You can get it from the Force.com AppExchange.

The software vendor said that iLinc for Salesforce app integrate Webinar data with existing Salesforce CRM data, with the ability to launch virtual meetings directly from Salesforce Lead and Contact records was also a key feature.

James M. Powers, Jr., president and CEO of iLinc, described the product as combining a Web conferencing platform with real-time data management, letting companies deliver "high-impact Webinars, sales demos and product training sessions while keeping the sales and customer support teams informed."

The idea behind this, company officials say, is that by moving Webinars and online training sessions to the iLinc platform, customers get to integrate two business systems as well as "the visibility into online event intelligence that they need."