Vodafone Egypt Deploys ATG Commerce Suite

Art Technology Group (ATG), a provider of e-commerce solutions, has announced that Vodafone Egypt has deployed the ATG Commerce Suite to gain new multi-channel commerce and customer service capabilities.

Vodafone (News - Alert) Egypt is a total communications provider, offering customers voice, data, and 3G broadband and fixed Internet.

Frank Lord, vice President of EMEA at ATG, said that telecommunication companies’ customers are increasingly using a variety of channels to connect, thus it’s important for these companies to have a single view of the customer, while providing a “unique brand experience and a better, faster service.”

He said that in embarking on this approach, Vodafone will be able to improve their service and e-commerce capabilities, and offer the right products to the right customer – through their preferred channel.

“Vodafone Egypt is deploying ATG and investing in a strategic project that will position the company ahead of the game,” said Lord.

With ATG solution, Vodafone Egypt expects to improve the customer experience by segmenting customers, identifying their needs, and supporting them regardless of the channel they use to interact with the company.

Mostafa Shoukry, head of online operations at Vodafone, said with ATG, the company can provide customers “enhanced flexibility” and a “seamless experience” between the channels of their choice.

“We are delighted to be able to improve our customer service and online commerce capabilities, and offer our customers a true cross-channel user experience,” he added.

Earlier this year, ATG announced that Vodafone New Zealand have deployed the ATG Commerce Suite to support their Vodafone Online initiative. The migration to the ATG solution enabled Vodafone New Zealand to launch a new eShop to support the sale of handsets, contracts and services to their retail and enterprise customers.