Contact Center Solutions Featured Article

Singer Direct, an SBU of the Omnicom Media Group, has unveiled its exclusive Online Media Network powered by "Live Decisions." The new network will utilize Transactional E-Mail to target consumers on the basis of their demographic composition and purchase behavior.

 

"Singer Direct's Online Media Network is an exciting new marketplace for publishers and advertisers to conduct business and our innovative technology allows unprecedented, real-time 1-to-1 customer or acquisition marketing," said Kim Addington, CEO of Web Decisions, the innovator of Live Decisions.

 

Live Decisions is a technology that delivers customized mass marketing by taking each consumer as an audience of one on the basis of his/her demographic and psychographic profile. Through Live Decisions, it is possible to carry out real-time interactive marketing campaigns within transactional emails, on a website, or in the call center.

 

"Targeted transactional e-mails is a new breakthrough in e-mail marketing, providing companies the necessary means to serve consumers relevant and timely advertisements," said Sandra Roscoe, an EVP at Singer Direct and the creator of the Online Media Network.

 

Transactional e-mail publishers will be able to leverage Singer Direct's Online Media Network to monetize their online communications and at the same time find the ‘right ads for the right audience.’ According to Roscoe, the Online Media Network will completely transform the online promotional space.

 

A specialist in integrated, multi-channel media campaign solutions, Singer Direct helps companies get better financial returns from their existing customer contact points.

 

The media division of Omnicom Group Inc., Omnicom Media Group, includes two flagship media service companies - OMD Worldwide and PHD Network. The group also has several other specialized companies in the domains of search engine marketing, branded content production, asset barter, out-of-home media, insert media and discount newspaper.

 

Serving over 5,000 clients in more than 100 countries, Omnicom Group Inc. boasts an array of branded networks and specialty firms offering a range of advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services.