Contact Center Solutions Featured Article

NICE Unveils Uptivity and Brightstar Partnership

December 19, 2017

The modern organization is embracing digital transformation, breaking down silos and employing an omnichannel approach to customer service. Workforce optimization tools ensure the contact center is ready to support our digital, omnichannel era. And this week, SMEs in India received access to a robust, scalable offering,


NICE announced the regional launch of NICE Uptivity in India, and in the same breath a new partnership with Brightstar India – a mobile device and IT infrastructure company – to support the Uptivity launch. With the newly minted partnership and product launch, NICE will see an enhanced presence in the Southeast Asian market.

Specifically, the new solution will see its release in India, Nepal and Bangladesh, with mid-size organizations being the target audience. NICE Uptivity is a feature-rich workforce optimization solution, which via user-friendly interface contact center team members gain access to speech and data analytics, call recording, quality assurance, performance management and customer survey features, as well. 

Another key piece to the release is its scalability. Based on a modular structure, deployment and custom configurations are quite user friendly.

Darren John Rushworth, President, NICE APAC noted, "The Brightstar India and NICE partnership is about bringing the market leading WFO suite for SMEs to the Indian and South Asian markets. Our collaboration to introduce the Uptivity WFO Suite will greatly benefit companies which are poised for growth or have multi-location operations. As a fully scalable solution it fully scales to meet changing expectations. NICE solutions, provided and supported by Brightstar India, are helping to bridge the gap between the needs of today and the goals of tomorrow.”

Emerging markets are now garnering much in the way of attention from technology firms. And, with its Brightstar India pairing, NICE nets a local partner providing expanded market presence.

What workforce optimization solution is in your contact center?




Edited by Mandi Nowitz

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