Contact Center Solutions Featured Article

September 29, 2008

Myndnet Introduces Social Networking Lead Exchange

By Brendan B. Read


The slogan “It’s the network” may become a catchphrase as more enterprises discover social networking as a great source for prospective customers and how best to tap it.
 
Myndnet has developed a new lead-generating social media platform to do just that by enabling organizations to reach into existing communities and provide incentives for their members to participate in that site in exchange for valuable data to generate more qualified leads.
 
Here’s how Myndnet works:

* Firms create profiles and network on Myndnet
*  They invite members from their community to their network on Myndnet
*  They create campaigns requesting leads matching specific qualification criteria offering incentives for accepted responses
*  The campaigns are posted on their companies’ profile page and members are periodically notified of them
*  Members of the network respond to these requests with contact information of prospects meeting the qualification criteria and introductions
*  Firms have the option of rejecting responses that do not meet the criteria
*  Members who provide accepted responses will earn credits for advertised incentives
 
The benefits of Myndnet include shortened sales cycles and reduced marketing costs per lead generated. Customers can easily develop extended and targeted virtual networks of influencers and partners that would not have otherwise been accessible. Networks are then able to exchange valuable lead data for compensation, facilitating higher-quality sales opportunities in less time and with less cost.
 
The trust-based invitation and incentives methods in Myndnet’s solution are aimed at overcoming one of the key barriers to utilizing social networks and that is the large amounts of time, effort, and resources required to prospect on social networking sites.
 
Most social networking tools, such as LinkedIn and Facebook (News - Alert), are proving ineffective for sales leads, says the firm, as it takes just as much, if not more effort to use social networks for relationship nurturing as it does to nurture relationships offline.

Myndnet is also user-and-privacy-savvy. Members' participation is permission based; only the ones who opt in to join our client's Myndnet network are contacted. They may choose to not receive any emails from us by contacting support or by selecting their preferences on our site.

“Marketing and sales professionals are relied upon to constantly source quality leads, but growing competition and shrinking budgets are making it increasingly difficult for these individuals to live up to expectations,” says Dan Hodges, CEO of Myndnet. “Our solution is designed to eliminate the sea of inadequate leads by compensating for the shortcomings of traditional lead generation tactics to ensure that genuine sales.”
 
 

Brendan B. Read is TMCnet�s Senior Contributing Editor. To read more of Brendan�s articles, please visit his columnist page.

Edited by Stefania Viscusi


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