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September 23, 2008

TreeHouse's PRM Product Now Integrated with Oracle CRM

By David Sims

TMCnet Contributing Editor

TreeHouse Interactive, a vendor on demand partner relationship management, channel sales force automation and marketing automation products, has announced the integration of its Reseller View PRM product with Oracle (News - Alert) CRM On Demand.

This new integration will allow Oracle CRM On Demand customers to deliver partner portals to their partner networks. The combination of the two products, according to Oracle officials, will allow for "a seamless experience between partners visiting a company's portal and the sales teams who manage those partner relationships in CRM On Demand."

Rackable Systems (News - Alert), a vendor of Eco-Logical servers and storage for large-scale data center deployments, is an early adopter of the integrated product. "With the integration of TreeHouse Reseller View PRM and Oracle CRM On Demand, we want to integrate our partner network with our sales teams," says Dominic Martinelli CIO of Rackable.

In the Reseller View portal, partners "have access to deals, leads and all the other information they need to grow their business with us. Through the integration with CRM On Demand, our sales teams will have the ability to manage their relationships with the partner base," Martinelli says.

TreeHouse Reseller View PRM is delivered via a Software As A Service (SaaS (News - Alert)) model.

Earlier this month, Salt Lake City-based TreeHouse Interactive announced what company officials said were "significant advances" in its product suite which includes TreeHouse ResellerView, Sales View and MarketingView.

As a result, according to the TreeHousers, organizations "are able to improve efficiencies and process integration between partners and manufacturers and benefit from the combination of sales force automation with channel management."

The channel was described by company officials as "one of the core components for driving revenue and achieving greater market penetration in less time." While partners have become key to scaling sales operations, management of the channel has historically suffered from inefficiencies, they believe.

"Information systems have been focused on discrete aspects, not the entire process of tracking customers, conducting effective marketing and lead generation campaigns and competing for customers and efficiently managing the channel sales lifecycle," company officials charged, adding that in order to optimize channel sales management, "organizations need to improve visibility and process integration."

INTERNET TELEPHONY Conference & EXPO West 2008 — the biggest and most comprehensive IP communications event of the year — concluded Thursday in Los Angeles, California. Thousands of attendees flocked to the event for three valuable days of exhibits, conferences and networking opportunities. Mark your calendar now for ITEXPO East 2009, February 2-4, 2009, in sunny Miami, Florida.

Read archived editions of Show Daily eNewsletters from ITEXPO (News - Alert) West 2008 here. See you in February!

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi

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