Micromax Informatics, an India-based mobile handset manufacturer is, according to an IDC research, one of the Indian vendors that has powered the Indian smartphone market surge in 2013. With 16 percent market share in India and a strong presence in neighboring South Asian countries, the company is giving multinational mobile companies like Nokia and Samsung a run for their money. Having established itself as the second-largest smartphone player in India, the company is seeking a larger share of pie in the international markets. Recently the company has launched operations in Russia, seemingly to serve as its gateway to Eastern Europe.
It is easy to understand that as the world's tenth-largest mobile handset maker, the company has to maintain huge warehouse and factory operations. The company reportedly ships more than 3 million mobile handsets a month, of which about a third are smartphones.
Then, customer care always remained an important element in Micromax’s expansion plans. In an effort to deliver right support to its growing customer base, the company has expanded its customer care team, and currently, the company operates a 200-seater call center to handle the customer service needs of its fast growing clientele.
In order to handle this huge growth efficiently, the company needed a next-generation data center solution from Brocade. Edgar Dias, regional director for Brocade India, pointed out that in order to execute it aggressive international expansion plans, Micromax required a new data center capable of accommodating rapid growth.
To this end, the company has deployed Brocade Ethernet fabric technology to power a new virtualized data center. In addition of low-latency Brocade VDX 6740 10 Gigabit Ethernet (GbE) switches, the company ha also deployed Brocade ADX application delivery switches in the new Micromax data center.
All of this involves a modest upfront cost, but with its "pay-as-you-grow" licensing model, it can allow the company to scale up as needed. This easy to configure and callable solution is expected to improve operational efficiency, accelerate application performance, increase application availability, and improve security. The investment in this advanced data center solution is expected to support the company’s next several years of operational growth.
“Compared to conventional data center switching architecture, Brocade VCS Fabric technology is vastly more elastic, scalable, and efficient at dealing with virtual machine mobility and massive levels of east/west inter-server traffic,” regional director for Brocade India, Edgar Dias, pointed out.