Contact Center Solutions Featured Article

Micromax Invest in Brocade Ethernet to Power New Virtualized Data Center

July 31, 2014

Micromax Informatics, an India-based mobile handset manufacturer is, according to an IDC (News - Alert) research, one of the Indian vendors that has powered the Indian smartphone market surge in 2013.  With 16 percent market share in India and a strong presence in neighboring South Asian countries, the company is giving multinational mobile companies like Nokia (News - Alert) and Samsung a run for their money.  Having established itself as the second-largest smartphone player in India, the company is seeking a larger share of pie in the international markets. Recently the company has launched operations in Russia, seemingly to serve as its gateway to Eastern Europe.

It is easy to understand that as the world's tenth-largest mobile handset maker, the company has to maintain huge warehouse and factory operations. The company reportedly ships more than 3 million mobile handsets a month, of which about a third are smartphones.

Then, customer care always remained an important element in Micromax’s expansion plans. In an effort to deliver right support to its growing customer base, the company has expanded its customer care team, and currently, the company operates a 200-seater call center to handle the customer service needs of its fast growing clientele.  

In order to handle this huge growth efficiently, the company needed a next-generation data center solution from Brocade (News - Alert). Edgar Dias, regional director for Brocade India, pointed out that in order to execute it aggressive international expansion plans, Micromax required a new data center capable of accommodating rapid growth.

To this end, the company has deployed Brocade Ethernet fabric technology to power a new virtualized data center. In addition of low-latency Brocade VDX 6740 10 Gigabit Ethernet (GbE) switches, the company ha also deployed Brocade ADX application delivery switches in the new Micromax data center.

All of this involves a modest upfront cost, but with its "pay-as-you-grow" licensing model, it can allow the company to scale up as needed. This easy to configure and callable solution is expected to improve operational efficiency, accelerate application performance, increase application availability, and improve security. The investment in this advanced data center solution is expected to support the company’s next several years of operational growth.

“Compared to conventional data center switching architecture, Brocade VCS Fabric technology is vastly more elastic, scalable, and efficient at dealing with virtual machine mobility and massive levels of east/west inter-server traffic,” regional director for Brocade India, Edgar Dias, pointed out.




Edited by Adam Brandt

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence Lync Integration

The Contact Center Solutions Community continues to grow in terms of both jobs and the reach of community interests as this week's news highlights. [ Read More ]
10/25/2014

Case Study: A Web-based Forecasting Solution for Sizeable Contact Centers

Technological advances over the past decade have led to an explosion of data. Companies across all industries are working hard to learn how to harness this data to improve their business operations and run more efficiently. This is the same story for the contact center solutions community - using data effectively can help with workload management and staffing optimization. The case study below demonstrates how two companies, Fourworkx and Shinetech Software, worked together to move workforce man… [ Read More ]
10/24/2014

Westpac Relies on Teradata Insights to Enhance Customer Experience

Australian bank Westpac selects Teradata solutions to get better insights for improving customer experience. [ Read More ]
10/24/2014

No Missing Links with Interactive Intelligence Lync Integration

There can be little denying that the Holy Grail for enhancing customer experiences is to absolutely ensure that the right people have the right tools at the right time to efficiently and effectively respond to customers in real-time. This is the reason so much attention and investment by vendors and their customers alike is being placed on omni-channel capabilities. [ Read More ]
10/24/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!