Contact Center Solutions Featured Article

StrongView Unveils Contextual Marketing Features in its Marketing Cloud

July 03, 2014

In an era when people rely on social media and internet for most to acquire knowledge of the world, contextual ads are the new blue-eyed boy of advertising. But delivering contextual ads is no walk in the Internet park. It requires a strong tool to serve accurate and fruitful contextual ads.

Helping companies, in this regard, StrongView has introduced new contextual marketing capabilities for Message Studio, StrongView’s cross-channel Marketing Cloud. These latest features enable advertisers to use third parties to serve effective contextual ads.

The new features include native push within Message Studio’s drag-and-drop lifecycle marketing module, which means advertisers can now create multistep, multichannel programs. It facilitates advertisers to deliver their messages to all platforms such as mobile, emails and displays, all at once. Other new features include unlimited cross-channel execution and automatic third-party data import, which are expected to help advertisers in cross channel engagement.

Message Studio provides an intuitive interface and provides attractive features such as ease-of-use with advanced functionality. It also reduces the time to design and launch campaigns as it smartly makes use of dynamic content and streamlined workflows.

The next wave of innovation in marketing is being driven by the inevitable shift to contextual marketing, and StrongView is proud to be leading the way,” said Mark Parks, vice president of product at StrongView. “With its unparalleled capabilities for accessing, analyzing and acting on cross-channel data, this latest release of Message Studio underscores our commitment to providing email marketers with all the tools they need to effectively engage customers based on individuals’ current context and relationship to their brand.

As StrongView strengthens its digital products portfolio, the company is also strengthening its management team in this field. Recently, it added industry veterans Steve Melamed as Chief Sales Officer (CSO) and Mark Parks as Vice President of Product.




Edited by Peter Bernstein

Article comments powered by Disqus

Related Contact Center Solutions Articles

Putting the 'I' in IVR with Virtual Assistants

There are countless reasons for calling customer service centers. Too often, the result is a virtual interaction that multiplies the negative experience with the brand and gives IVR a bad name. [ Read More ]
10/22/2014

jobs4america Records 16,080 Net New US Contact Center Jobs Created in Q3

jobs4america is a coalition of forward-looking business leaders committed to creating jobs in America. [ Read More ]
10/21/2014

Dialogic IMG 2020 Now Avaya Compliant

Dialogic Inc., a Network Fuel company, recently announced that its IMG 2020 Integrated Media Gateway is now Avaya compliant. The solution is now compatible with Avaya Aura Experience Portal 7.0, Avaya Aura Communication Manager6.3 and Avaya Aura Session Manager 6.3 as an integrated media gateway. [ Read More ]
10/21/2014

Sitel to Create 300 New Jobs

Sitel, a global customer care provider, recently announced its plans to strengthen the staff at its customer care call center in Hamilton, Alabama. The company will hire 300 professionals to offer inbound customer support for its new client. [ Read More ]
10/21/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!