StrongView Unveils Contextual Marketing Features in its Marketing Cloud
July 03, 2014
In an era when people rely on social media and internet for most to acquire knowledge of the world, contextual ads are the new blue-eyed boy of advertising. But delivering contextual ads is no walk in the Internet park. It requires a strong tool to serve accurate and fruitful contextual ads.
Helping companies, in this regard, StrongView has introduced new contextual marketing capabilities for Message Studio, StrongView’s cross-channel Marketing Cloud. These latest features enable advertisers to use third parties to serve effective contextual ads.
The new features include native push within Message Studio’s drag-and-drop lifecycle marketing module, which means advertisers can now create multistep, multichannel programs. It facilitates advertisers to deliver their messages to all platforms such as mobile, emails and displays, all at once. Other new features include unlimited cross-channel execution and automatic third-party data import, which are expected to help advertisers in cross channel engagement.
Message Studio provides an intuitive interface and provides attractive features such as ease-of-use with advanced functionality. It also reduces the time to design and launch campaigns as it smartly makes use of dynamic content and streamlined workflows.
The next wave of innovation in marketing is being driven by the inevitable shift to contextual marketing, and StrongView is proud to be leading the way,” said Mark Parks, vice president of product at StrongView. “With its unparalleled capabilities for accessing, analyzing and acting on cross-channel data, this latest release of Message Studio underscores our commitment to providing email marketers with all the tools they need to effectively engage customers based on individuals’ current context and relationship to their brand.
As StrongView strengthens its digital products portfolio, the company is also strengthening its management team in this field. Recently, it added industry veterans Steve Melamed as Chief Sales Officer (CSO) and Mark Parks as Vice President of Product.
Edited by Peter Bernstein