Contact Center Solutions Featured Article

StrongView Unveils Contextual Marketing Features in its Marketing Cloud

July 03, 2014

In an era when people rely on social media and internet for most to acquire knowledge of the world, contextual ads are the new blue-eyed boy of advertising. But delivering contextual ads is no walk in the Internet park. It requires a strong tool to serve accurate and fruitful contextual ads.

Helping companies, in this regard, StrongView has introduced new contextual marketing capabilities for Message Studio, StrongView’s cross-channel Marketing Cloud. These latest features enable advertisers to use third parties to serve effective contextual ads.

The new features include native push within Message Studio’s drag-and-drop lifecycle marketing module, which means advertisers can now create multistep, multichannel programs. It facilitates advertisers to deliver their messages to all platforms such as mobile, emails and displays, all at once. Other new features include unlimited cross-channel execution and automatic third-party data import, which are expected to help advertisers in cross channel engagement.

Message Studio provides an intuitive interface and provides attractive features such as ease-of-use with advanced functionality. It also reduces the time to design and launch campaigns as it smartly makes use of dynamic content and streamlined workflows.

The next wave of innovation in marketing is being driven by the inevitable shift to contextual marketing, and StrongView is proud to be leading the way,” said Mark Parks, vice president of product at StrongView. “With its unparalleled capabilities for accessing, analyzing and acting on cross-channel data, this latest release of Message Studio underscores our commitment to providing email marketers with all the tools they need to effectively engage customers based on individuals’ current context and relationship to their brand.

As StrongView strengthens its digital products portfolio, the company is also strengthening its management team in this field. Recently, it added industry veterans Steve Melamed as Chief Sales Officer (CSO) and Mark Parks as Vice President of Product.




Edited by Peter Bernstein

Article comments powered by Disqus

Related Contact Center Solutions Articles

Plantronics' DA80 Makes Customer Service Centers Smarter

The moniker smart is now attached to phones, TVs, homes and even cars. As the size of computer processors get even smaller, more products will be embedded with the technology to make them smarter to deliver improved efficiency and productivity for many different industries. For contact centers, the goal is to always improve customer service, and then new Plantronics next-generation USB audio processor not only increases the effectiveness of service center operations, but it makes customer intera… [ Read More ]
02/25/2015

Contact Solutions Launches Adaptive IVR that Learns from Caller Behavior

We are all familiar with Interactive Voice Response (IVR) systems as the first thing we typically encounter when calling a contact center. The fact of the matter is that today's IVR capabilities can do a lot more than just give us options for directing calls to the appropriate resources. They are in fact valuable tools for contact center administrators in terms of improving the customer experience. In fact, as illustrated by the recent announcement by Reston, VA-based cloud-based customer care s… [ Read More ]
02/25/2015

Interactive Intelligence Highlights Five Customer Interaction Trends to Watch in 2015

A few weeks ago collaboration, communications and customer engagement solutions provider Interactive Intelligence hosted a jam-packed webinar called What's New for Contact Centers in 2015 and Why it Matters. If you missed this event, you can still watch and listen to the archived version, and it is highly recommended to say the least. [ Read More ]
02/19/2015

Teleperformance Wins Frost & Sullivan Award for Product Leadership in Chile

Work with BBVA cited as Teleperformance Wins Frost & Sullivan Product Leadership in Chile award. [ Read More ]
02/18/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!