NACR specializes in the integration of communications solutions and services. The company works with technology innovators like Avaya to integrate the latest hardware, software and applications into multivendor solutions to serve diverse markets.
As part of its strategic move to address the growing needs in the contact center market, NACR announced the launch of a new Contact Center Advanced Services Delivery Practice. The practice is expected to advance NACR’s leadership in the contact center space.
The practice will help the company deliver integrated multivendor and multichannel solutions by leveraging a suite of customizable solutions built around the NACR-recommended architecture and best practices.
NACR will also leverage advanced contact center services, cloud and self-service solutions, and integration expertise from ConvergeOne Advanced Services (formerly SimpliCTI). The company will also focus on building nationwide contact center teams, expertise and partner relationships.
"NACR is excited to increase our investments in business-critical contact center resources — expanding our already impressive portfolio so that we can deliver even more added value to our customers," said John F. Lyons, president and CEO of NACR, in a statement.
"In addition, this renewed focus will allow NACR to continue to be the industry-leading advanced services organization for the consultation, design, integration, operation, and optimization of state-of-the-art contact centers," Lyons added.
In another move that aims to further grow NACR's leadership as a systems integrator in the contact center space, the company promoted Bret Lathrop to senior director, Contact Center Practice Lead.
Lathrop was formerly the sales director of the NACR Western Region and played a key role in leading the regional team driving new system integration business for unified communications (UC) and contact centers in the Pacific Northwest.
The Contact Center Advanced Services Delivery Practice team also includes experts from ConvergeOne Advanced Services and NACR partners, as well as NACR's contact center advanced services professionals. The team will be expanded further as the practice portfolio is broadened, NACR said.
NACR has been recognized as the 2013 Avaya U.S. Partner of the Year.