brightOne IT Services, an IT solutions provider, has picked Engagor as its social media management platform. Engagor is expected to serve as an optimized engagement tool that will deliver an omni-channel customer experience with social media in its core.
Göran van Hese of brightOne IT Services said, “According to us Engagor is the perfect engagement tool. Apart from social capabilities, we took into account the possibilities to link Engagor with other contact channels, such as chat, and simple integrations with technologies like knowledge management and CRM.”
The social media reach has several uses in enhancing communications especially in marketing. Social media is used to attract and retain customers by all types of businesses big and small.
Social media provides consumers various ways in which they can engage with brands. To enable proper engagement between consumers and brands, companies have to implement a streamlined method as different company departments manage different channels.
In cases where consumers address a brand via different channels the company personnel who is responding should be aware of how to serve the consumer. brightOne strives to help brands to optimize the customer experience and to maintain consistency at all times and on various channels.
“In the end what customers are looking for is a cross-channel customer experience, and social media is an important part of that,” Hese added.
To improve omni-channel customer interactions for consumers, brightOne has picked Engagor social media management platform to deploy it as a social media solution to its customers and partners.
Engagor is an all-in-one social media management tool for companies that want to monitor and manage their online presence. It delivers useful analytics about a company’s perception online, as well as the possibility to manage all social profiles from within one tool with workflow possibilities.
The company’s Social CRM solution helps companies to create a detailed contact information sheet for all people they engage with on social networks. Clients can integrate whatever CRM system they want into Engagor. This can be an existing CRM tool or an in-house-developed CRM.