Contact Center Solutions Featured Article

Frost & Sullivan Honors Cegedim Relationship Management

April 23, 2013

Frost & Sullivan has honored Cegedim Relationship Management with the prestigious Customer Value Enhancement Award in Mobile Sales Force Automation or SFA for 2013. Every year, organizations showcasing superiority in deploying value-generating strategies and accomplishing ROI enhancements for customers are honored by this award.


Cegedim has been honored by Frost & Sullivan mainly for its vertical focus, along with advances and client commitment features. A comprehensive competitive analysis of mobile SFA solution providers is carried out by Frost & Sullivan every year. Cegedim Relationship Management was selected mainly for offering maximum value improvements to its customers.

In a statement, Jeanine Sterling, principal analyst at Frost & Sullivan said, "Cegedim Relationship Management continues to innovate as a true customer-centric leader in the mobile SFA/CRM space. We are pleased to present this award to a company that long ago recognized the tablet's sales power. Cegedim's mobile solutions provide the flexible, compliance-ready, and engaging capabilities that today's customers demand."

The Cegedim solution completely concentrates on the Life Sciences. Cegedim Relationship Management has been developed into the Mobile Intelligence or MI platform, thereby ensuring better administration of sales interaction/activity. Moreover, CRM is compatible with both iPad and Windows 8 Surface. The product offers proactive compliance alerts, monitoring of physicians' social media presence, and affluent offline usability.

Laurent Labrune, CEO of Cegedim Relationship Management said, "The award highlights our ability to listen to our customers and address their needs through next-generation solutions that adapt to a shifting, globalized market. We understand every obstacle, from austerity measures to patent cliffs, and are constantly refining our offerings to help our customers excel beyond them."

The Cegedim solution also delivers MI for laptop, smartphone, and/or tablet. Compatibility with iOS, Windows 8, and Android will be made available in the upcoming releases. Users are able to ensure significant commitment through high-impact multimedia presentations with MI Touch. Apart from collecting customer interests, Cegedim advantageously collects reactions to field materials, and reaps competitive insights.




Edited by Blaise McNamee



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