Contact Center Solutions Featured Article

InfoGrow's 'CRM Call Planner' Helps Make Better Sales-Call Decisions

February 08, 2013

Sales representatives have demanding jobs, as they need to evaluate each step of their clients, guess, outguess them, and plan calls for optimal impacts. In short, they have to bring in all their experiences to make better sales- call decisions.

The tool ‘CRM Call Planner’ from InfoGrow eases the life of a sales representative. The tool, with the help of Microsoft’s (News - Alert) Bing, collects CRM information and converts it into an intuitive, visual representation of accounts and contacts on an online real world map. This helps the sales reps not only in planning their sales call in a better way but also follow up prospects in a planned manner.

InfoGrow has a 23 year track record in helping companies plan their marketing efforts better. It has helped its clients in identifying opportunities, analyzing prospects and regaining lost opportunities with its expertise and solutions. It has also helped sales representatives focus on their most profitable accounts, and in a way help companies reduce resource wastage on marketing.

InfoGrow’s Sales Planning tool ‘Call Planner’ is an on-premise or on-line CRM tool. With the help of Bing the tool feeds the data where Sales representatives can view clear mapped out visuals that enable better understanding of the situation and as a result, a better outcome. Sales representatives can visualize their most productive accounts in the given area, and they can view leads based on any database criteria – such as type of client, sales volume or number of employees. All these pieces of data are available on maps and are color-coded for better segregation and understanding. The CRM and mapping combo of ‘CRM Call Planner’ increases productivity in a more efficient way.

There is better visibility, which allows sales managers understand the decisions of sales representatives better and coach and guide their sales teams for success.

According to InfoGrow President Bob Sullivan, the ‘Call Planner’ is a good training tool. CSO’s and CEO’s have found that the CRM Call Planner clones what “A” sales reps do and the collected data then helps their “B” players in the field, and helps them in doing a better job in focusing on opportunities and core customer accounts.

When time is limited and at premium, the sales team needs to make quick decisions to improve efficiency and have an edge over the competition. With the help of this tool, the visualized CRM data also enables the sales team to be more efficient. When planning client-specific trips, the tool can help find more accounts within a defined radius that client one has a meeting with or along the planned route. The restaurants and hotels also can be thought of and plotted for complete control of sales trips and itineraries.

“If a picture tells a thousand words, then a map tells ten thousand,” Sullivan thus sums up mapping benefits of the tool.




Edited by Ashley Caputo

Article comments powered by Disqus

Related Contact Center Solutions Articles

Plantronics' DA80 Makes Customer Service Centers Smarter

The moniker smart is now attached to phones, TVs, homes and even cars. As the size of computer processors get even smaller, more products will be embedded with the technology to make them smarter to deliver improved efficiency and productivity for many different industries. For contact centers, the goal is to always improve customer service, and then new Plantronics next-generation USB audio processor not only increases the effectiveness of service center operations, but it makes customer intera… [ Read More ]
02/25/2015

Contact Solutions Launches Adaptive IVR that Learns from Caller Behavior

We are all familiar with Interactive Voice Response (IVR) systems as the first thing we typically encounter when calling a contact center. The fact of the matter is that today's IVR capabilities can do a lot more than just give us options for directing calls to the appropriate resources. They are in fact valuable tools for contact center administrators in terms of improving the customer experience. In fact, as illustrated by the recent announcement by Reston, VA-based cloud-based customer care s… [ Read More ]
02/25/2015

Interactive Intelligence Highlights Five Customer Interaction Trends to Watch in 2015

A few weeks ago collaboration, communications and customer engagement solutions provider Interactive Intelligence hosted a jam-packed webinar called What's New for Contact Centers in 2015 and Why it Matters. If you missed this event, you can still watch and listen to the archived version, and it is highly recommended to say the least. [ Read More ]
02/19/2015

Teleperformance Wins Frost & Sullivan Award for Product Leadership in Chile

Work with BBVA cited as Teleperformance Wins Frost & Sullivan Product Leadership in Chile award. [ Read More ]
02/18/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!