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December 06, 2012

Delta Air Lines Selects MotivEngine from Affinion Loyalty Group

By Raju Shanbhag

TMCnet Contributor

Affinion Loyalty Group’s MotivEngine product has been selected by Delta Air Lines. With this, Delta looks to add various new features to its service recovery program.

If Delta customers have to face a non-weather related travel issue, they will now be compensated for their trouble by Delta's Customer Care associates. Delta users will be provided a choice of various merchant gift cards with the help of MotivEngine, which will be provided apart from airline credits and SkyMiles.

Usually, MotivEngine provides a simple-to-use, delivery platform, and companies that make use of MotivEngine can access a dependable catalog of gift cards, digital goods, and merchandise rewards to be used as compensation or incentives.

Affinion Loyalty Group’s products and services are used by one in two American families. The company gets incremental revenue by enhancing customer loyalty for its clients.

“More than ever before, the highly-connected, fast moving world we live in requires companies to be able to create an engaging, valuable and memorable customer experience," said Scott Lazear, president of Affinion Loyalty Group. "Whether trying to mitigate a poor customer service experience or incenting a desirable behavior, MotivEngine connects your customers to your brand through positive reinforcement.”

The company recently introduced Shopraising Mall, a new product providing the opportunity for supporters of their not-for-profit partners to shop online for gift cards and at the same time raise money for the organizations. With the Shopraising Mall, the company looks to create a new and simple way for not-for-profits to raise money. ALG modeled the Shopraising Mall on consumer spending habits.

The company has reportedly received insight into its partnerships with some of the top financial institutions in the country.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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