Contact Center Solutions Featured Article

Phizzle Unveils Affinity Loyalty Solution to Enhance Customer Loyalty

November 08, 2012

Phizzle, a technology provider of advanced mobile marketing products and digital advertising solutions, has launched Affinity, a new loyalty solution.

Affinity is expected to enhance Phizzle’s enterprise-grade digital platform and brand loyalty by activating redeemable ‘card-less,’ point-earning capabilities via mobile, social or in-person contact with a customer. It will provide incentive to sports fans or retail brand customers, and can be used as a primary rewards program.

It can also seamlessly integrate with any existing rewards program.

The Affinity solution will offer valuable insight into customer preferences and track transaction-based POS. Affinity helps merchants, retailers and brands to create customized mobile, social, online and traditional marketing campaigns.

“Relevant customer experience now involves much more than just pushing out content to available channels. It requires an understanding of how consumers use these channels, identifying where opportunities lie and optimizing the experience for each channel,” said Ben Davis, chief executive officer at Phizzle.

Affinity enables rewards to be redeemed anytime, anywhere, as it ensures an integrated buying experience that is personalized and secure. This will enable targeting subscribed consumers by communicating rewards and points via their smartphones or tablets to instigate buying.

Affinity is a cloud-based interface that delivers real-time content to increase redemption rates.

Phizzle’s platform driven by a real-time analytics engine is leveraged by Affinity to measure ROI based on consumer behavior and overall campaign success. Phizzle’s mobile campaign management enables global brands to focus on real-time customer behavior so that they can target promotional offers to select participants at the right time.

“The fact that we are seeing a fusion of technologies has become extraordinarily important in understanding how brands market to people,” said Davis. “Phizzle’s forward-thinking loyalty product, Affinity, is designed to meet the demands of multi-industry brands to deliver deeper fan loyalty and increased advertising revenue.”

In September 2012, Phizzle signed an agreement with James Madison Athletics to power its digital marketing campaigns designed to foster closer relationships with their fan base and increase revenue streams for collegiate sponsorships.

The comprehensive mobile marketing campaigns, designed exclusively to drive loyalty and engagement with the collegiate audience, involve in-stadium fan engagement, score and stats alerts as well as social media integration.




Edited by Braden Becker

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence, Avaya and WebRTC

The Contact Center Solutions Community this week had a case of the pre-holiday need to spend a little time going shopping, literally and figuratively. However, the pre-holiday season by no means meant a lack of some seriously interesting news from the industry. [ Read More ]
12/20/2014

Interactive Intelligence Celebrates 20th Anniversary

For most of the members of the Contact Center Solutions Community, it might be hard to remember a time when our community host Interactive Intelligence was not a significant player in the industry. However, as someone who has been around a bit longer, it seems like only yesterday that I started becoming intrigued with the activities of this company, which chose as its headquarters the unlikely location of Indianapolis, IN. [ Read More ]
12/19/2014

Spoken Communications to Power Avaya Hybrid Cloud Solution for Contact Centers

Avaya adds hybrid option for contact center transformation powered by Spoken Communications. [ Read More ]
12/19/2014

WebRTC Support on SIP PBX Highlights use for Omnichannel Interactions

2015 is going to highlight how and why WebRTC, SIP and Contact Centers are perfect together. [ Read More ]
12/19/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!