You probably already know who the North American leaders in workforce management are. But what about mobile workforce management (MWM), a strongly emerging market?
Analyst group Frost & Sullivan studied the MWM marketplace recently and released the results of its annual 2012 North American Frost & Sullivan Award for Market Share Leadership. The accolade went to Xora, a Mountain View, California-based company whose flagship product is a suite of configurable mobile apps and a Web-based management application that helps mobile businesses monitor their field employees. Easy to use and deploy, says the company, the solution offers regular updates and allows users to scale its features as company needs evolve.
Xora says its MWM solution has been designed to appeal to a wide range of potential business and public sector customers. The company’s 2009 merger with Gearworks allowed it to combine the best of two popular technologies into a single MWM offering, an offering that has obviously caught the eye of Frost & Sullivan when it sought to take the temperature of the mobile workforce management market.
Xora's MWM solution can be deployed on over 140 mobile devices, 75 percent of which are smartphones or tablets. It is offered as a hosted solution and priced on a monthly per-user basis. With cost being the number one purchase barrier in this market, says Xora, avoiding or minimizing capital expenditures has strong appeal for customers.
"Xora arguably has the strongest wireless carrier relationships of any North American vendor, and is also forging deep partnerships in another key MWM channel – the major corporate software vendors," noted Frost & Sullivan Principal Analyst Jeanine Sterling when making the announcement. "Its new leadership team has brought a stronger level of marketing focus and expertise to the table at just the right moment in the development of the North American MWM market."
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