Contact Center Solutions Featured Article

Briggs Equipment Unveils Pioneering Warehousing Solution

April 04, 2012

Briggs Equipment Ltd. has unveiled a 3D virtual reality warehouse simulation tool, offering a new approach to customer associations. With a strong commitment to enhancing the experience of its customers, Briggs Equipment has experienced tremendous growth during the past five years. 


Briggs Equipment, under the guidance of Richard Close – a business transformation expert – has concentrated not only on employee commitments but on consumer requirements. As compared to profits worth $476,643 in 2010, the company brought its profits to $4.76 million in 2011.

“It is more important than ever for companies to get the most out of their assets and storage space, avoiding the risk and additional costs associated with using equipment that is not ideally suited to their unique working environment,” said Mark Murfet, VNA and Warehouse Product Manager, Briggs Equipment U.K. “The simulation’s presentation is unique in that it shows an accurate representation of the warehouse, its day-to-day operations and the customer’s current or planned assets in situ.”

Consumers of Briggs are aided in all aspects of their warehouse planning and management through this recent offering. Companies can design their personal modified warehouse layout under specific requirements and its state-of-the-art simulation technology. Customers can therefore make well-versed decisions regarding warehouse operations before implementing them.

“With the launch of this new simulation tool, we have taken another step toward leading the way in warehousing solutions,” said Richard Close, Chief Executive of Briggs Equipment. “Our commitment to going over and above in order to offer our clients the best service possible has led to record levels of customer retention and growth. With advanced Yale warehouse equipment coupled with the world-class levels of service that we deliver, this makes us a unique partner in the industry.”

Users can now discover virtual reality design and scenario testing for newly-built or redeveloped depots using the virtual simulation chair and software from Briggs Equipment. The tool will also offer indications of true operations expenses, machine idle/active times, load handling times, hourly flow rates and visual indication of holdups.




Edited by Braden Becker



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