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Dovarri has announced an alliance with AECsoft USA to resell Dovarri's CRM and SFA software through its partners in Shanghai. This alliance "opens an extensive market with established relationships and solid infrastructure in place," Dovarri officials say.

 

AECsoft develops compliance and other business software. The company has such customers as Coca-Cola, ExxonMobil, Lehman Brothers, TimeWarner, and UPS. The products "assist with planning, tracking and managing sales and productivity projects," company officials explain.

 

Dovarri's Orizon enables them to engage the Chinese CRM market and offer their clients products for both desktop and mobile. AECsoft, also an established client of Dovarri, is providing the programming customization for the Chinese market.

 

"China is emerging as the fastest growing business market in the world. It's important to establish an early foothold there," and "AECsoft has established relationships with many Chinese companies who are already searching for a CRM program," said Geary Broadnax, President and CEO of Dovarri.

 

Dovarri 7.0 Orizon, built on Microsoft's Windows SharePoint platform, presents a Web-based CRM and SFA software.

 

Earlier this week Dovarri announced the submission of a patent application incorporating a sales system called "the Funnel" into its CRM and SFA software.

 

The dynamic system reacts in real time to data revisions, converting the information into a visual funnel that "allows sales teams to react to changing market conditions," company officials say: "Reliance on snapshot reports is eliminated."

 

The way Dovarri officials describe it, date/time stamped when it enters the system, each sales lead "begins to expand the Funnel." As the lead progresses through the sales process, it "elongates and expands each section of the funnel, contracting upon completion of that stage. Once successfully closed, the sale exits the Funnel."

 

Applications include monitoring specific leads, individual salesmen's effectiveness and analyzing departments' or companies' sales results in real time.

 

"It allows the company to visually identify when and where a prospect or salesperson gets hung up in the system," said Geary Broadnax, President and CEO, calling it a "liquid interactive approach," and "the next generation for sales management."

 

 David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.

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