In-store mobile commerce solutions provider AisleBuyer LLC recently released year-over-year Black Friday data from its customer, baby gear and toy retailer Magic Beans. With the branded app from Magic Beans, customers can shop from their smartphones and can also check the product reviews and receive relevant promotional offers.
According to the data, the number of purchases made via the Magic Beans app was up 285 percent over Black Friday 2010. Also, 18 percent of transactions were made with mobile self-checkout in lieu of using the traditional point-of-sale. From a broader view, the data clearly showed that Magic Beans consumers are significantly more interested in shopping with their mobile devices.
“Especially at this time of year, parents are really strapped for time,” said Sheri Gurock, co-founder of Magic Beans, in a statement. “People are starting to realize that shopping and paying by smartphone allows them to navigate our stores faster -- whether they’re working one-on-one with a sales associate or browsing independently.”
“The shopping culture in the U.S. is certainly evolving and mobile is now a key part of holiday commerce,” said Andrew Paradise, AisleBuyer CEO. “With the rise in smartphone adoption and retail apps, consumers aren’t content with simply viewing locations and hours anymore; they also want the convenience of a full mobile shopping app that offers self-checkout – particularly around the hectic holiday shopping season when they have less time to wait in lines.”
AisleBuyer LLC and Unified Mobility, a leading Canadian enterprise mobility provider, recently entered into a partnership agreement. With this partnership, Unified Mobility is able to market and sell the AisleBuyer mobile commerce platform and applications to Canadian retailers. AisleBuyer's mobile commerce applications allow Canadian retailers to interact and engage with their shoppers inside and outside of their stores to drive conversions, increase ROI and build lasting loyalty.
Rahul Arora is a ContactCenterSolutions contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves