Contact Center Solutions Featured Article

dthree, a provider of customer interaction management, is set to leverage the Oracle Database and several components of Oracle Fusion Middleware to power its IntelliMaxx 5.0 platform. dthree, a member of the Oracle PartnerNetwork, has developed IntelliMaxx 5.0, an online marketing management platform that provides marketers with context-driven business intelligence and collaboration tools to improve campaign and business results.

 

To build the platform, dthree required an infrastructure that could easily scale to accommodate management and analysis of rapidly growing data sets generated through customer interactions across multiple channels. The company also needed to maintain the flexibility and security necessary to help its clients and their customers take advantage of the range of rich Internet applications and functionality enabled by Web 2.0 technology. dthree has achieved both the goals by deploying a software infrastructure from Oracle.

 

"For most marketers the complexity of their jobs is accelerating at an unprecedented pace," said Keyvan Cohanim, chief executive officer, dthree. "An increasing volume of data is coming at them from fragmented sources and being presented in multiple formats that often have little or nothing to do with the context in which the marketers will actually use the information. Using Oracle infrastructure software, we developed a platform that manages, analyzes and consolidates this wide array of data into a format from which marketers can easily take action to improve campaign performance on the fly."

 

dthree's IntelliMaxx will leverage Oracle Database and components of Oracle Fusion Middleware including Oracle Application Server, Oracle Business Intelligence Discoverer, Oracle Internet Directory, Oracle Universal Content Management, and Oracle WebCenter. With this, the IntelliMaxx interface will be able to consolidate multiple data sources into a secure, role-based, context-sensitive, real-time view of critical business information. The platform enables marketers to gain insight into customer behaviors and campaign success rates, collaborate more easily, and improve marketing effectiveness mid-stream, instead of waiting until a campaign has run its course to discover if it achieved the desired results.

 

"The CEO, CFO and CMO might all have a need to access the same data set, but information needs to be presented in a manner specific to each person's role and level of security clearance. Oracle WebCenter makes that level of personalization possible within IntelliMaxx," said Igor Nesmyanovich, chief technology officer, dthree. "And, because it is so easy to configure, a user can quickly create individual workspaces that consolidate relevant information for each of their projects or campaigns."