According to a recent announcement made by Marketo, the fastest-growing provider of Revenue Performance Management solutions, Enterasys, a Siemens Enterprise Communications company, has chosen its products to significantly increase brand awareness and marketing ROI.
The officials from Marketo said that the products met the requirements of Enterasys perfectly. Eterasys was looking for a solution that can help it increase high quality sales leads and expand the company's reach across important target verticals and territories, and offer real-time ROI. Enterasys found Marketo's comprehensive revenue performance management approach ideal to propel its plans for both expanded marketing and sales efforts.
"Marketo is a cornerstone of our growth strategy," said Ram Appalaraju, vice president of marketing at Enterasys, in a press release. "Marketo provides unmatched analytics regarding the efficiency of each campaign - regardless of channel or vertical - throughout the entire revenue cycle, while at the same time empowering us with a new level of marketing sophistication. The result is an unprecedented real-time snapshot of predictable revenue growth."
"From set-up to daily interface, Marketo's web-based view into our collective marketing strategy has been easy and cost-effective to deploy across our organization," added Ben Doyle, director of IT, Enterasys. "Just as important during the selection process was Marketo's 'feature velocity' - regular yet seamless new product features delivered to our end users - as well as their thriving Community for top-notch support at any time."
A global leader in Revenue Performance Management,. Marketo provides powerful yet easy-to-use marketing automation and sales effectiveness solutions that transform how marketing and sales teams of all sizes work -- and work together -- to drive dramatically increased revenue performance and fuel business growth. The company recently announced vCom Solutions, Inc., the pioneer of Telecom Management as a Service, as a new customer. vCom chose Marketo to drive its revenue performance and fuel the education and engagement of the growing global TMaaS market.
Rahul Arora is a ContactCenterSolutions contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves