Contact Center Solutions Featured Article

Salesforce CRM Adopted at Carlson

January 04, 2008

Salesforce.com (News - Alert) has announced that Carlson, a travel, cruise, hotel, restaurant, and marketing firm with annual sales of $37 billion (including franchised operations), has adopted Salesforce’s SaaS (News - Alert) CRM and Force.com Platform-as-a-Service.
 
Salesforce.com partner Ben Nevis helped Carlson deploy Salesforce across five of its operating groups, including Carlson Hotels Worldwide, Carlson Wagonlit Travel, Carlson Marketing Worldwide, Carlson Leisure Group, and Regent Luxury Group. The company also used the Force.com platform and AppExchange to develop a customized product for Carlson’s Salesforce users.
 
“We had built a global enterprise, but did not have the tools necessary to use all of our business account information and make it available to staff dispersed across 40 countries,” said Anthony Forbes-Roberts, enterprise CRM manager at Carlson.
 
Carlson used the Force.com platform to deploy Newmarket Commex, an event and meeting management application from Newmarket International, and CRMSurveyor, a customer survey tool from Vovici Corporation, among others.
 
A little over a week ago Salesforce.com got some love from Zacks Equity Research, which highlighted Salesforce.com as the Bull of the Day. “Our Bull of the Day recommendation is for Salesforce.com,” the Zackers said. “Salesforce.com is the market leader in the on-demand CRM space and continues to see substantial subscriber and customer growth.”
 
Although the stock has been “volatile,” as the report noted, Zacks officials “believe over the long term, CRM is the leader in a potentially huge market for on-demand software. Moreover, the company has had excellent traction into larger customers with thousands of subscribers, reflecting greater acceptance, and should continue to displace Siebel/Oracle (News - Alert).”
 
The research firm, therefore, reiterated its “buy” recommendation on CRM shares with a six-month price target of $83.00.
 
Salesforce.com is looking at rapid India expansion in 2008 through its subscription-based CRM software, and is hoping it’ll grow into a $160 million revenue market there by 2010.
 
“India is the fastest growing SaaS market in Asia Pacific. There are thousands of small and medium businesses that are underserved, which is our opportunity,” vice president, Operations, Asia Pacific Doug Farber said.
 
A recent study by research firm Springboard found the early adopters of SaaS in India are not small companies, but medium and large ones. In more mature markets, one would expect the opposite. The study found “ease of use” and “low cost of ownership” as frequently cited reasons for adoption.
 
India was found to be a cost sensitive market, with only 13 per cent users being not aware of savings accrued from SaaS, compared to an astounding 92 per cent in Australia and New Zealand and 80 per cent in Singapore.
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 
Mark your calendars! Internet Telephony Conference & EXPO — the first major IP communications event of the year — is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!
 

Article comments powered by Disqus

Related Contact Center Solutions Articles

Interactive Intelligence Q1 2015 Financial Results; Cloudier Skies is a Good Thing

As has been the case for the last several quarters, customer interaction solutions provider Indianapolis-based Interactive Intelligence Group continues to see the cloud as the silver lining for its continued growth. It is a belief amplified in the financial results it reported for Q1 2015. [ Read More ]
05/05/2015

China's Contact Center as a Service Market Jumps 10 Percent in Six Months

Anytime the Chinese market is considered in a particular industry the numbers blow everyone else out of the water, and with close to 1.5 billion people, that is to be expected. And while the country is still developing, it is rapidly catching up to first world markets by implementing the latest information and communications technologies (ICT) solutions. The new report from IDC about the Chinese contact center as a service (CCaaS) market highlights this fact. According to its latest survey, whic… [ Read More ]
05/05/2015

Thomas Cook Moves Workforce Management to the Cloud with NICE WFM Solution

Leisure travel group operator Thomas Cook has completed a significant migration to the cloud. The company has moved its on-premise NICE Workforce Management (WFM) solution to the cloud in the hopes of becoming more competitive and responsive to customers while also reducing ownership costs. [ Read More ]
04/27/2015

Interactive Intelligence Launches PureCloud Services in Australia and New Zealand

The rolling thunder of Interactive Intelligence enhancement and globalization of its PureCloud Amazon Web Services (AWS)-based, multitenant enterprise-grade collaboration, communications and customer engagement software and cloud services solutions continues to pick up speed. [ Read More ]
04/27/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!