Engage121 is using the Engage121 Enterprise edition to manage their social media initiatives.
MAACO is the latest addition to Engage 121’s list of major franchise organizations. Engage121, Inc. is a software firm specializing in customer relationship management through social media.
Founded in 1972, MAACO has repaired and painted more than 17 million vehicles, currently at the rate of about one-half million vehicles a year.
“MAACO can now monitor customer and franchisee communication across multiple social media platforms, plus consumer review and rating sites, from the Engage121 integrated application," said Warren Stoll, vice president of Marketing for MAACO. "That saves us valuable time that we can use to engage more consumers, which is critical to our company's focus on 'Customer Satisfaction.”
By using Engage121's application, MAACO will be able to develop approved content in individual "libraries." The application will also allow it to syndicate that content for use at either the corporate level or the individual franchisee level.
The Engage121 Enterprise solution includes several other features that will allow MAACO to provide a more interactive experience for their fans and followers in the social media.
According to a release, MAACO will create customized Facebook applets through the Engage121 application to conduct polls, encourage fan engagement and reward loyal fans with special offers.
MAACO's social media efforts can be evaluated through evaluation tools inside Engage121.
"MAACO came to us with well-defined goals for implementing their social media strategy on both the enterprise and local levels," according to Engage121 CEO Jon Victor. "They chose Engage121 because of the functionality of our Enterprise solution plus our knowledge and years of experience serving the franchise industry."
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