Contact Center Solutions Featured Article

Church & Crawford Orexis App Platform Cleverly Manages Contact Centers

January 04, 2011

Church & Crawford has released its Orexis Solution application platform for mobile phones.


Company sources added that upon downloading the application, it will allow users to navigate the graphical user interface (GUI) to select options for self-service interaction with the company through instant chat or voice.

It was also revealed that the Church & Crawford Orexis Solutions application provides the ability to turn contact centers into revenue centers. Its advert engine provides real time, multimedia adverts displayed on the GUI.

Also the application helps reduce costs that are connected with infrastructure, software and agent salaries, which form the major spending for any operation. It reduces these costs by up to 60 percent over a five-year period with respect to a medium-size contact center.

The on-data networks can be leveraged and used to cleverly manage customer’s interactions. The Church & Crawford Orexis Solutions application significantly reduces the load on contact centers and the requirement for voice-enabled agents, explained company officials in a release.

In addition, the solution is handset, platform and industry agnostic and can be used for anyone for anything. The platform allows companies to display advertisements.

Church & Crawford Orexis Solutions mobile solution provides advertisers with a “user-focused space,” which ensures complete and full attention of customer for up to 20 seconds when they are waiting for an agent.

Users have no adoption barriers and can benefit from the enhanced customer experience. Church & Crawford Orexis Solutions GUI gives an opportunity to chat to a customer agent in less time, thereby increasing customer satisfaction and retention.

Being a complete end-to-end solution the Orexis Solutions application provides small and medium enterprises with a cost effective contact center solution. The agent chat sessions enable a SME to provide better customer experience without having to spend more.

The solution benefits both companies and customers. Church & Crawford provides mobile to company integration. It also offers IVR solutions, which are customized with features required by call centers.


Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.

Edited by Tammy Wolf



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