Rainmaker Systems, Inc., a global provider of ecommerce solutions and telesales services that drive revenue for clients and their channel partners, has renewed its agreement for one more year with its global software and services client for telesales and an expansion that doubles the size of the current program.
Officials with Rainmaker Systems said that under the agreement, the company will manage all sales leads in North America for this client, providing inbound customer response management and outbound telemarketing services.
"We are very pleased to renew our agreement with this client and be awarded an expansion that doubles the size of the current program we are providing,” said Michael Silton, CEO of Rainmaker, in a statement.
Silton said that the award of this additional new business reflects the proven ability of the company’s e-commerce and telesales execution capabilities to help companies drive revenue growth.
Back in November, Rainmaker Systems announced that it had signed agreements for telesales services with two new clients that include a global solutions provider for data backup, recovery and archive, and a leading developer of laboratory management and genetic analysis software.
These new customers highlight a trend in the lead development marketplace, recently validated by Rainmaker's 2011 Online Imperatives research study. This business-to-business research study highlights a 25 percent year-over-year growth in the number of marketing qualified leads delivered to sales. As companies continue to see an increase in the number of marketing leads, inside sales teams are being inundated and many of their prospects are being abandoned.
Rainmaker says that it is providing a cost-effective solution to the marketplace that enables customers to achieve better ROI on their existing campaigns.
As part of these two new client programs, Rainmaker will be deploying a combination of technology and telesales services to clear the client's backlog of 2010 marketing leads. Rainmaker will be ranking, scoring and qualifying thousands of untouched leads and driving net new opportunities into the customer's sales organization.