Greenpeace is an international NGO working towards the protection and conservation of the environment. The company established a contact center to reach out to supporters to carry out fund-raising or awareness campaigns about international issues in an international scale. Drishti-Soft Solutions’ Ameyo contact center solutions has been selected to power the Greenpeace contact center.
Ameyo is a comprehensive communications suite for contact centers and enterprises with need for advanced collaboration capabilities. It is a pre-integrated all-in-one solution that combines the capabilities of IVR, ACD, Dialer, Voice Logger, Reporting, CTI/CRM application all packaged into one suite. It offers complete agility and extensibility to businesses as it perfectly maps to their core business processes.
Supporter Services Manager of Greenpeace India, Binu Jacob, said in a press release that they are a campaigning organization working to solve environmental problems. Their telecalling center plays an important role in persuading people to join them. They needed a solution that could automate their manual calling and support the frequent process changes they have to make. Ameyo meets these requirements efficiently. Automatically scheduled follow up calls are one of several useful additional features. The solution has definitely helped them to reach out to more people.
Greenpeace faces the same problem as any other self-funded NGO in the competitive environment. The main mission of an NGO is to fight for a social or environmental cause. In order help them in their mission, NGOs gather funders and associates. For this, a targeted market awareness and persistent contact activities are to be implemented. A comprehensive solution like Ameyo provides an in-built capability that empowers enterprises like NGO to become more agile and adaptable.
Ameyo gives flexibility to configure innovative contact strategies based on the campaigning issue in-hand besides maximizing contacts with prospective funders. Ameyo's CRM and database applications support and complement the frequently changing contact environment of the NGO. Greenpeace also increases touch points with their associate base by integrating SMS/e-mail facilities with their contact center operations.
Drishti claimed that the reporting and quality monitoring modules of Ameyo enable granular analysis of the operations thereby helping in informed decision making. With a powerful solution like Ameyo, an enterprise can define differentiators even in a highly competitive environment.