Regal Group’s wholly owned subsidiary UHF Logistics announced that its Chinese operating subsidiary Shenzhen Rui Pu Da Electronic Technology Company (RPD) has entered into a strategic cooperation agreement with ZTE Chang Tian Information Technology (ZTE-V) to offer RFID solutions to ZTE-V’s client base in the growing Chinese clothing industry.
According to the agreement, RPD and ZTE-V will jointly develop RFID applications that ZTE-V will market to the large and expanding Chinese apparel industry to improve customer satisfaction and increase sales by offering retailers real-time visibility into inventory and product movement, enhancing store productivity and limiting loss prevention.
UHF Logistics CEO Sammul Su said the company’s agreement with ZTE-V represents a major opportunity for UHF Logistics and signifies that its RFID products and solutions are increasingly recognized and valued by some of the largest and most established companies in China.
Estimates indicate that in China the 2010 clothing sales up until Aug. 31, is $52 billion, an increase of 23.7 percent over the same period for 2009.
UHF Logistics said in addition to the traditional use of RFID technology to support supply chain management, by efficiently maintaining and counting inventory, its RFID solutions can also provide significant product up-selling as well as cross-selling opportunities and enhance customer loyalty. UHF Logistics will item-level RFID tag all clothing products and customer loyalty cards in each individual store, thus creating significant cross-selling opportunities on a real-time basis as well as boost customer satisfaction through personalization.
Since early 2010, the company has been working with Asian retail clothing giant, Hong Kong-listed Lilanz Stores, to develop and test an integrated RFID inventory and sales management solution for its chain of retail stores in China. UHF’s RFID technology has helped Lilanz manage inventory, increase cross sales, and enhance staff knowledge and customer experience.