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Twilio Study Finds COVID-19 Accelerated Companies' Digital Communications Strategy by Six YearsTwilio (NYSE:TWLO), the leading cloud communications platform, today announced the results of a global survey measuring the impact and outlook of the COVID-19 pandemic on businesses' digital engagement strategies. To better understand the magnitude of COVID-19 and the lasting effect it will have on business and customer engagement, Twilio (News - Alert) surveyed over 2,500 enterprise decision makers globally to gauge the effect on their company's digital transformation and communication roadmap. The COVID-19 Digital Engagement Report is a snapshot of how businesses have addressed the complex challenges posed by this crisis and how they will continue to evolve moving forward. "Over the last few months, we've seen years-long digital transformation roadmaps compressed into days and weeks in order to adapt to the new normal as a result of COVID-19. Our customers in nearly every industry have had to identify new ways to communicate with their customers and stakeholders - from patients, to students, to shoppers, and even employees - essentially overnight," said Glenn Weinstein, Chief Customer Officer at Twilio. "Cloud scale, speed, and agility are enabling organizations to innovate faster than ever. We believe the solutions being built today will be the standard for digital engagement in the future." Key findings of the COVID-19 Digital Engagement Report includ:
See the report now and visit Twilio.com/covid for deeper insight into how businesses can build for the new normal. Methodology Twilio conducted a five-minute online survey of 2,569 enterprise decision-makers in June 2020. There were 225 to 300 survey respondents each from Australia, France, Germany, Italy, Japan, Singapore, Spain, the United Kingdom, and the United States. The respondents were Directors and above in Corporate Communications, Customer Experience, Customer or Technical Support, Data Analytics or Business Intelligence, Executive Leadership or Administration, IT or Engineering, Innovation, Marketing, Operations, Product Design/Development, Sales or Business Development, or Strategic Planning at companies with 500+ employees. The survey was designed and analyzed by Lawless Research; respondents did not know that Twilio was the sponsor. About Twilio Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world's communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world's most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry - from emerging leaders to the world's largest organizations - to reinvent how companies engage with their customers. View source version on businesswire.com: https://www.businesswire.com/news/home/20200715005140/en/ |