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Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer LoyaltyNEW YORK, Jan. 21, 2020 /PRNewswire/ -- Braze, the comprehensive customer engagement platform, today announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine learning. New AI and Machine Learning Features to Support Personalized Actions Further, in an effort to create greater cohesion and pave the way for new AI and machine learning feature sets, Braze has refreshed its Intelligence Suite, which leverages automated decision making. Namely, Intelligent Timing, which enables marketers to send messages to customers when they're most likely to engage, has been reconfigured to provide more ease and greater control over campaigns. This includes the ability to choose a fallback time, classify specific times of day as off-limits to send messages, and more. With Intelligent Timing, marketers are able to achieve a 12 percent lift in email open rates and a 28 percent lift in push open rates. "We're already in the age of automation, but AI and machine learning can still be perceived as cumbersome and difficult to figure out," said Kevin Wang, vice president of product at Braze. "With Braze's new Predictive Suite and streamlined Intelligene Suite, we're aiming to provide brands a platform that is both effective and easy to use, and in turn, brands will add more value with each customer interaction and campaign they create in their regular workflow." "We're excited to work with Braze on a customer churn prediction feature that allows us to re-engage users that are likely to fall off," said Hector Bragado Fernandez, lifecycle marketing manager at Lumos Lab. "The results of our first round of testing have shown that we can boost retention, and we are eager to roll this out more broadly to realize the feature's full potential." Expansion of Partnership Integrations to Enhance Existing Loyalty Programs Additional updates include:
For more information about today's announcement, please visit: https://www.braze.com/perspectives/article/braze-winter-2020-product-launch About Braze: Media Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/braze-launches-machine-learning-powered-predictive-suite-to-bolster-cross-channel-capabilities-and-boost-customer-loyalty-300988518.html SOURCE Braze |