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DBS Bank opens new headquarters at Marina Bay Financial Centre, SingaporeOct 23, 2012 (Datamonitor via COMTEX) -- DBS Bank Ltd has announced the opening of its new headquarters, DBS Asia Central, at Marina Bay Financial Centre Tower 3, or MBFC T3, Singapore. DBS Asia Central at MBFC T3 houses the bank's customer-facing units a dealing room, the first DBS Treasures Private Client Centre and a refreshing work environment for its employees. The move saw more than 4,800 DBS employees moving over 18 weekends to the workplace of new Asia, where they can be even more efficient in connecting customers to opportunities in the region. Executing against strategy to entrench leadership in Singapore, DBS' branch was designed with the customer at the centre of the banking experience. Leveraging on technology and learning from other industries' best practices, DBS overhauled the traditional retail banking experience. Customers visiting DBS' flagship branch will discover that their time is optimized as they can pre-complete electronic forms, conduct self-service transactions or access DBS' products or Asia insights via iPads provided in the banking hall prior to being served at the Quick Serve counters. More in-depth customer engagement will take place at the ergonomically designed Consultation Pods. Over the past few decades, DBS has successfully advocated the use of self-service banking such as ATMs, Cash Acceptance Machines (CAMs), and Cheque Deposit Machines. This convenience is now extended to SME banking customers with the launch of the first-of-its kind Cash Bag Deposit Machine, co-created with a SME customer. With this innovation, SME customers no longer have to queue at the high counters to deposit their daily takings. This partnership speaks to the depth of relationship the bank has established with its SME customers over the years. A key feature of the branch is the interactive wall at its entrance. The interactive MicroTile installation, the first in Asia, interacts with customers via motion. Customers can access thought provoking Asian insights, DBS' rewards or simply interact with the artificial intelligence, New Asia, to learn more about the bank. The installation is another interactive touchpoint DBS has identified to deepen engagement with its customers. The bank is a forerunner in building interactive online and mobile platforms that add value to its customers' daily life. DBS has the largest internet banking customer base with over 1.75 million iBanking users and boasts over 1 million downloads for its mobile applications (apps). DBS Asia Central at MBFC T3 also raises the bar in workplace design in Asia. By coupling spatial design with effective change management, the bank established a living, collaborative workplace that fosters ideation amongst its employees. With greater efficiency and productivity facilitated by the consolidation of relevant teams under one roof, the bank is able to respond even more quickly to customers' needs in a fast growing Asia. Over 4,800 DBS staff, more than 50% of DBS' staff in Singapore is housed at DBS Asia Central. Within the workplace, vibrant Asian elements speak to DBS' heritage as an Asian bank and panoramic views of Singapore's new financial district further inspire staff to shape the future of banking. In line with bank wide efforts to create customer value, DBS created social hubs to encourage interaction and foster stronger ties amongst its employees. These social hubs are at the heart of each floor, connecting staff as they share ideas over a cup of DBS Brew in this space inspired by the Asian marketplace, a place for commerce and exchange. Staff based at DBS Asia Central at MBFC T3 can also hold discussions or enjoy refreshments at the stylish urban respite, The Exchange @ DBS Asia Central. There is also a flexible area for staff to engage in recreational activities such as yoga or dance classes. In addition, at The Exchange, space has been set aside for a Social Enterprise Exchange that showcases the bank's support for social enterprises. DBS has earmarked SGD 1 million this year as project grants for social enterprises and, earlier this week, committed SGD 340,000 to four of them, A-changin, Adrenalin Events & Education, Aii and Bizlink Centre Singapore. These social enterprises create innovative and sustainable entrepreneurial solutions to meet social needs in a constantly evolving Asia. DBS CEO Piyush Gupta said: "As an Asian bank, DBS is committed to banking the Asian way. Our new headquarters seeks to put customers at the heart of the banking experience, and to make banking simple, fast and delightful for our clients. We are very glad to be able to bring Asian service to life, be it in our branch, wealth centers or other customer touchpoints. At the same time, we are glad to be able to embed our support for social enterprises in the bank's DNA." At over 600,000 square feet, DBS Asia Central at MBFC T3 is the largest corporate fit-out in Singapore and integrates the bank's customer-facing units, including consumer banking, institutional banking, treasury and markets and wealth management, under one roof. The move is a key milestone in the bank's regional strategic occupancy plan that was unveiled in 2007. http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon |